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PLA Google using incorrect names / descriptions and MPNs

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

As a brand several of our products have been incorrectly listed within Google Shopping by some of our retailers. 

 

This means that the product Name, Description and MPNs are not correct for a given product.

 

What is the best way of informing google of this and providing master data?

2 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author Mike W
April 2016

Re: PLA Google using incorrect names / descriptions and MPNs

[ Edited ]
Top Contributor
# 7
Top Contributor

generally, the data shown on the aggregated (compare-prices) pages
are generated automatically and dynamically based on the data that
is submitted by individual advertisers, manufacturer data, or both.

any merchant/advertiser submitting invalid, incorrect, or inaccurate,
global-trade-data (brand, mpn, gtin) is a policy violation and grounds
for disapproval or (permanent) suspension from the program, at any time.

in almost all cases, google requires an exact ad-click (aclk) url, of a

specific merchant submitting an item, to investigate any policy issue.

if a long-tail search, with the offending global-trade-data in quotes,
within standard-google-search, can show the offending merchants then,
those merchants can be contacted directly -- or, the ad-click (aclk url) for
those merchants, under the compare-prices pages on google-shopping,
can be obtained, and a policy-violation form submitted for each merchant;
note that any ads that surface on organic-search would need to be ignored.

at one time, the search-api could be used to identify
a specific merchant with a specific attribute value --
the search-api is retired so this is no longer possible.

otherwise, about the only course is to send the feedback form
that is near the bottom of aggregated (compare-prices) pages.

perhaps importantly, if you are the sole brand-manufacturer of the
product, consider submitting a google-manufacturer-center-data-feed.

a manufacturer-center-feed may allow google to more easily identify
invalid global-trade-data when processing submitted (feed) data from
individual merchants, flag those merchants with item-disapprovals or
account-suspensions, before the data can be added to the system and
used to create the automated compare-prices pages.

see also
https://support.google.com/merchants/answer/6276171
https://support.google.com/merchants/contact/policy
http://adwords.blogspot.com/2016/04/google-manufacturer-center-helps-brands.html
https://support.google.com/manufacturers/answer/6124024
https://support.google.com/manufacturers#topic=6124028
https://www.google.co.uk/search?q=joseph+joseph+comprehensive+compact+measuring+cup+%22201854519%22

View solution in original post

Re: PLA Google using incorrect names / descriptions and MPNs

Top Contributor
# 2
Top Contributor

Hi @Mike W interesting problem!  My first step would be to contact the retailers involved, obviously it's also in their own interest to get the details correct, but I'm assuming you've already tried this...

 

Beyond that, my only suggestion would be to enter a complaint about a specific Ad using this form:

 

https://support.google.com/adwords/troubleshooter/4578507?hl=en

 

Perhaps our Shopping guru @Celebird might have some other ideas.

 

Jon

AdWords Top Contributor Google+ Profile | Partner Profile | AdWords Audits

Re: PLA Google using incorrect names / descriptions and MPNs

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Thanks @Jon_Gritton, the main issue is identifying which retailers Google has taken the title mpn and description from when they aggregated the products.

Re: PLA Google using incorrect names / descriptions and MPNs

Top Contributor
# 4
Top Contributor

Hi @Mike W you should always be able to identify individual Ads, and the sites associated with them.  Where are you seeing this "aggregated" view?

 

Jon

AdWords Top Contributor Google+ Profile | Partner Profile | AdWords Audits

Re: PLA Google using incorrect names / descriptions and MPNs

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭
@Jon_Gritton for example https://www.google.co.uk/shopping/product/115699646389643400?q=joseph+joseph&rlz=1C1SFXN_enGB615GB61...Smiley Surprised

The product name should be Joseph Joseph Nest Measure
And the only valid part number is 40019, the others are all retailer internal skus

Re: PLA Google using incorrect names / descriptions and MPNs

Top Contributor
# 6
Top Contributor

Ah, @Mike W so it's the "Details" section at the bottom, yes?  What response (if any) have you had from the Feedback link at the bottom?

 

Jon

AdWords Top Contributor Google+ Profile | Partner Profile | AdWords Audits
Marked as Best Answer.
Solution
Accepted by topic author Mike W
April 2016

Re: PLA Google using incorrect names / descriptions and MPNs

[ Edited ]
Top Contributor
# 7
Top Contributor

generally, the data shown on the aggregated (compare-prices) pages
are generated automatically and dynamically based on the data that
is submitted by individual advertisers, manufacturer data, or both.

any merchant/advertiser submitting invalid, incorrect, or inaccurate,
global-trade-data (brand, mpn, gtin) is a policy violation and grounds
for disapproval or (permanent) suspension from the program, at any time.

in almost all cases, google requires an exact ad-click (aclk) url, of a

specific merchant submitting an item, to investigate any policy issue.

if a long-tail search, with the offending global-trade-data in quotes,
within standard-google-search, can show the offending merchants then,
those merchants can be contacted directly -- or, the ad-click (aclk url) for
those merchants, under the compare-prices pages on google-shopping,
can be obtained, and a policy-violation form submitted for each merchant;
note that any ads that surface on organic-search would need to be ignored.

at one time, the search-api could be used to identify
a specific merchant with a specific attribute value --
the search-api is retired so this is no longer possible.

otherwise, about the only course is to send the feedback form
that is near the bottom of aggregated (compare-prices) pages.

perhaps importantly, if you are the sole brand-manufacturer of the
product, consider submitting a google-manufacturer-center-data-feed.

a manufacturer-center-feed may allow google to more easily identify
invalid global-trade-data when processing submitted (feed) data from
individual merchants, flag those merchants with item-disapprovals or
account-suspensions, before the data can be added to the system and
used to create the automated compare-prices pages.

see also
https://support.google.com/merchants/answer/6276171
https://support.google.com/merchants/contact/policy
http://adwords.blogspot.com/2016/04/google-manufacturer-center-helps-brands.html
https://support.google.com/manufacturers/answer/6124024
https://support.google.com/manufacturers#topic=6124028
https://www.google.co.uk/search?q=joseph+joseph+comprehensive+compact+measuring+cup+%22201854519%22

Re: PLA Google using incorrect names / descriptions and MPNs

Visitor ✭ ✭ ✭
# 8
Visitor ✭ ✭ ✭
Thanks @Celebird It looks like a google-manufacturer-center-data-feed would be the ideal resolution here.

Am I correct in the assumption that this is currently by invitation only?

Re: PLA Google using incorrect names / descriptions and MPNs

Top Contributor
# 9
Top Contributor
first, you're welcome.

yes.

the manufacturer-center program is rather new and requires
either submitting the interest-form and an invitation from
google, or hiring a third-party shopping-partner that is
currently participating in the program.

otherwise, as was indicated, the best likely course, that remains,
is to reach out to merchants and suppliers, potentially from any
supply-chain records -- or reporting the issue directly to google
via the feedback or policy-violation forms.