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PLA Feed confusion?

Follower ✭ ✭ ✭
# 1
Follower ✭ ✭ ✭

Hi all,

 

Can anyone please tell me how Google scrutinize PLA feeds. What Google looks first to show the apt PLA ad. Which is an important column in PLA feed sheet.

 

Thanks,

Richa

2 Expert replyverified_user

Re: PLA Feed confusion?

Top Contributor
# 2
Top Contributor
Hi Richa
Please see the feed spec document here
https://support.google.com/merchants/answer/188494?hl=en

This contains all the required feed fields.
It lists the required ones.

Please note that the more you fill in beyond the basics, the better you are likely to rank. If you have the time, it's best to make it as complete as possible rather than the bare minimum required.

Let me know if you have any specific questions.

Re: PLA Feed confusion?

Top Contributor
# 3
Top Contributor

also, the bare-minimum depends on the type of item --
https://support.google.com/merchants/answer/1344057

the quality of the data submitted can be as important
as submitting more than the bare minimum; the feed
specification explains what google looks at in terms of
completeness, importance, and quality.