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PLA Campaign Issues Recently

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# 1
Visitor ✭ ✭ ✭

Has anyone else had issues with their PLA campaign tanking in recent months

 

Screen Shot 2018-02-15 at 10.10.12 AM.png

 

This is the quantity of sales for PLA campaigns for the last 8 months. As you can see it's been pretty steady and starting in November, began a heavy decline to where we are now at 1 to 2 sales per month. There haven't been any changes and going through analytics there doesnt seem to be any issues on the tracking end.

 

Thanks for the help

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Marked as Best Answer.
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Accepted by MosheTLV (Top Contributor)
February

PLA Campaign Issues Recently

Top Contributor
# 2
Top Contributor

This is a common issue with allot of merchants, especially when they say nothing has changed. Advertising is an ever growing and changing market. Nothing stays the same. It is definitely not a setup and forget kind of area.

 

1) Check your Google Merchant account Product > Feed > select feed for any errors. Check Product > Feed > Diagnostics for any errors and warnings. Than resolve if any are listed.

Warnings will effect impressions, which ultimately link into clicks, performance and sales. Errors will do the same but in a more severe way.

 

2) Check your Google Adwords auction insight and compare data if a competitor is doing better than you over time. When they gain market share, you loose market share. So keep analyzing this area.

 

3) Check if you can afford it, the absolute top search impression. If you can gain more impressions, than bid higher to get it.

 

4) Check if specific products where performing great if they declined analyze the market what happened. IE : no interest, to high of a price, bad landing page, etc...

 

5) Make sure to improve your data feed where possible, such as add variants, add more info in the attributes, update the title if it's not accurately describing the product.

 

6) Go through all the steps from a to b, from clicking on your ad to finalizing the product purchase and make sure everything works smooth. Even if you did not make any changes, it does not mean you have a great setup.

 

Finally, research all your data, have you lost impressions? have you reduced the bidding, etc. etc... check it all.

 

As we are community members we can't look at your account data, therefor you need to spend some time going through all the steps.

 

Hope it helps.

Twitter | Linkedin | Community Profile | Shopping Feed Tips From FeedArmy
Did you find any helpful responses or answers to your query? If yes, please click on ‘Accept As Solution’

View solution in original post

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
February

PLA Campaign Issues Recently

Top Contributor
# 2
Top Contributor

This is a common issue with allot of merchants, especially when they say nothing has changed. Advertising is an ever growing and changing market. Nothing stays the same. It is definitely not a setup and forget kind of area.

 

1) Check your Google Merchant account Product > Feed > select feed for any errors. Check Product > Feed > Diagnostics for any errors and warnings. Than resolve if any are listed.

Warnings will effect impressions, which ultimately link into clicks, performance and sales. Errors will do the same but in a more severe way.

 

2) Check your Google Adwords auction insight and compare data if a competitor is doing better than you over time. When they gain market share, you loose market share. So keep analyzing this area.

 

3) Check if you can afford it, the absolute top search impression. If you can gain more impressions, than bid higher to get it.

 

4) Check if specific products where performing great if they declined analyze the market what happened. IE : no interest, to high of a price, bad landing page, etc...

 

5) Make sure to improve your data feed where possible, such as add variants, add more info in the attributes, update the title if it's not accurately describing the product.

 

6) Go through all the steps from a to b, from clicking on your ad to finalizing the product purchase and make sure everything works smooth. Even if you did not make any changes, it does not mean you have a great setup.

 

Finally, research all your data, have you lost impressions? have you reduced the bidding, etc. etc... check it all.

 

As we are community members we can't look at your account data, therefor you need to spend some time going through all the steps.

 

Hope it helps.

Twitter | Linkedin | Community Profile | Shopping Feed Tips From FeedArmy
Did you find any helpful responses or answers to your query? If yes, please click on ‘Accept As Solution’