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PENDING TO ACTIVE

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# 1
Visitor ✭ ✭ ✭

Hi 

 
I pull product data from Shopify to Merchant Center and my products are in pending status from Dec 2nd. 
I learnt from previous articles that it would take 3 business days from pending to active normally but my case seems slower?
Could you please let me know the reasons of postpone or could you please let me know how to make my product in active sooner? 
 
Thanks in advance
 
Leslie 
1 Expert replyverified_user

Re: PENDING TO ACTIVE

Top Contributor
# 2
Top Contributor

for the review taking longer than normal, google may also be contacted here:
https://support.google.com/adwords/contact/processing

 

this is primarily a peer-to-peer community forum --
forum-members can mainly offer suggestions

based on the information posted here in public;

forum-members cannot look into accounts or submit-data.

 

generally, the pending-review mainly relates to requirements and policies,
with respect to the business, business-practices, inspection of the product
details after processing and related policies, the types of items being sold,
image details, website details, e-commerce security, supply-chains, etc.

 

most (delays in) awaiting-review are usually triggered by a few issues; e.g.
(a) a potential policy violation of an item, feed, website, or type of item;
(b) submitted data not adhering to the rules or policies of a target-country;
(c) a recently registered feed or a feed with unreported (syntax) errors;
(d) a feed that has not been updated with respect to the most recent policies;
(e) another feed that has not been updated (re-uploaded) in over a month;
(f) certain (feed) data updates -- such as a new product or any id anamyolies;
(g) id values that are not unique or change per item across multiple feeds;
(h) using more than one, single, primary-feed;
(i) sites that have complex navigation or variants without proper landing-pages;
(j) merchants who have any inventory previously submitted from other sites;
(k) merchants who may have switched ad-accounts or merchant-center-accounts;
(l) reviews that require many recrawls or multiple reviews by the policy-teams;
etc.

 

for example, only physical items currently in stock inventory, may be submitted;
for example, most all apparel items require a proper color, gender, and size;
for example, identical item_group_id values are required for all variant groups.
etc.

 

otherwise, check under the merchant-center-account for any reported issues --

 

check the feed status/processing details by clicking on the feed's name:
https://merchants.google.com/mc/products/sources

 

check the home-tab and diagnostics-tabs:
https://merchants.google.com/mc/merchantdashboard
https://merchants.google.com/mc/insights
https://merchants.google.com/mc/apidashboard
click on any current-issues messeges within the blue-boxes, near the bottom.

 

check item-status and final-attribute and value details, by
clicking on the item's title, under the products-list-tab:
https://merchants.google.com/mc/items

 

check the message-archive by clicking on the mail-envelope and subject-lines:
https://merchants.google.com/mc/inbox

 

also, the linked ad-account may sometimes show additonal issues -- by clicking
on the speech-bubble, in the product-status column, under the products-tab,
under the shopping-campain, within the linked ad-account.

 

simply fix any reported or potential issues and resubmit the feed.

 

google may also be contacted by clicking on the three-dot icon, near
the upper-right-hand-corner of the google-merchant-center-account --
select help -- near the bottom, under contact-us.