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Optimize Product Name or Page Title for Shopping Ad Campaigns?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi,

 

I have few query regarding writing the product title of shopping campaign. What should we consider in writing the title of product and also in writing the description of products.

 

I have been changing title of products but it is not working, my products are not visible as my competitors. Also does shopping campaign product visibility depends on history of product, i mean if we change the title of product will it stops its visibility for few days?

 

Looking forward to hear back from you.

 

Thanks

Mark

1 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by RobSkelton (Top Contributor)
May

Optimize Product Name or Page Title for Shopping Ad Campaigns?

Top Contributor
# 2
Top Contributor

The title and description must perfectly describe the product.

Reviewing existing search queries, Google Analytics will allow you to understand what consumers are typing and based on this info you can then improve your titles and descriptions.

 

The basics suggestions would be Brand + Product title + Product ID (if used by searchers) + variant attribute (color, size, material, etc...)

 

When changing the product data in the feed, there might be some drop in the search terms which will pick up again, this process can take up to 2 to 3 weeks. Before it has reached its maximum potential.

 

The ranking is a combination of ad history, ctr, bidding and ad quality.

 

Hope it helps.

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Did you find any helpful responses or answers to your query? If yes, please click on ‘Accept As Solution’

View solution in original post

Marked as Best Answer.
Solution
Accepted by RobSkelton (Top Contributor)
May

Optimize Product Name or Page Title for Shopping Ad Campaigns?

Top Contributor
# 2
Top Contributor

The title and description must perfectly describe the product.

Reviewing existing search queries, Google Analytics will allow you to understand what consumers are typing and based on this info you can then improve your titles and descriptions.

 

The basics suggestions would be Brand + Product title + Product ID (if used by searchers) + variant attribute (color, size, material, etc...)

 

When changing the product data in the feed, there might be some drop in the search terms which will pick up again, this process can take up to 2 to 3 weeks. Before it has reached its maximum potential.

 

The ranking is a combination of ad history, ctr, bidding and ad quality.

 

Hope it helps.

Twitter | Linkedin | Community Profile | Shopping Feed Tips From FeedArmy
Did you find any helpful responses or answers to your query? If yes, please click on ‘Accept As Solution’