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Not appearing under Sellers filter in Shopping results

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi there,


I have products which are appearing on the first page of Shopping results, yet my store doesn't appear under the Sellers filter. Is there a reason for this?


I've been told it is because my ads/bids etc. aren't competitive enough, however, if this was the case, would my products not be appearing on the top half of the first page?





1 Expert replyverified_user
Marked as Best Answer.
Accepted by topic author Jonny P
September 2015

Re: Not appearing under Sellers filter in Shopping results

[ Edited ]
Top Contributor
# 2
Top Contributor


the sellers listed within the google-shopping sidebar, like all
google's (left-hand-side) features, are typically small subsets
that are generated automatically and dynamically; likely based
on the search-terms used, the (seller) relevancy with respect to
search-terms, the accuracy of all data submitted with respect
to the physical item, and google's cumulative statistical data
related to such information and users behavior, over time.

also, especially in the case of marketplaces, the seller information
may be influenced by how (sub-account) information is submitted.

generally, be certain that all data submitted is accurate and valid for
the physical item -- regardless of any current ranking; and in the case
of marketplaces, contact the marketplace support organization to help

verify that all (sub-account) data is being submitted properly.

for such features, about all that can be done is to wait for more statistical
data to accumulate; currently, there are no google-defined changes that
can be made to directly influence how such information might be displayed

on google-shopping.


searching for (your own) items over and over again

may trigger negative or increase false-positive results.


Re: Not appearing under Sellers filter in Shopping results

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Thanks, Celebird. That makes more sense than the previous explanation I'd been given.

Re: Not appearing under Sellers filter in Shopping results

Top Contributor
# 4
Top Contributor
first, you're welcome.

of course, be certain that the seller information
is set properly within the account and conforms
to google's guidelines ; otherwise, the information
will simply not be properly indexed.

Re: Not appearing under Sellers filter in Shopping results

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭
Hi Celebird,

Your answer is not very helpful at all. It is a typical vague answer often given by Google with the usual reference to historical data etc.
What is needed is a step by step checklist of what can be done to ensure you as a merchant appear. Google shopping is fast disappearing down the black arts route with retailers left high and dry without an explanation. Not appearing in the seller selection has real world impacts on business and their employees.
Now simply tell us what needs to be done.
From my experience I know that you may have to clone products within your feed. For example you keep the most of the item data but you create a new id within the feed for a duplicate product.
This enables you to adjust the brand for example if it is know by slight varaiations - Brand A or Brand A Racing.
Increasing the number of products in the feed via Title or Description changes with new id's does impact impression share and ultimately clicks.
For example you could remove the product brand from the title creating a new product and allowing your product to be show on a broader range.
Another technique is to have a secondary shopping campaign with very low bids and use this ensure you stay in the shopping results if your campaign runs out of budget. Interestingly the low bid approach will generate conversions dispute another campaign running with higher bids / adrank.
Returning to the original question retailers seem to consistently appear in the seller section if they have product level reviews.

Re: Not appearing under Sellers filter in Shopping results

[ Edited ]
Top Contributor
# 6
Top Contributor

first, thank you for the forthright and detailed feedback.

unfortunately, currently, there is no simple step-by-step checklist
offered by google for merchants to guarantee a position on to any
of the google-shopping lists, despite being asked many many times
before; there is simply no such feature and the details have so far
never been articulated publicly.

results are mainly determined by the bid (budget) and quality over time.

generally, any technique that google has indicated may help improve quality
can also improve performance and will therefore, also increase the chances
that a merchant will show within the left-hand-side lists on google-shopping.

adjusting campaigns and budgets, especially ones that ensure that a budget
is not depleted, is certainly one technique that will help with ad-rank and
overall performance and may help improve the probability that a merchant
may show within the left-hand-side seller-list.

both product reviews and ratings and seller reviews and ratings are also
good techniques to improve overall quality and performance and therefore
greatly increases the probability that a merchant may be shown within the
left-hand-side lists over time.

adjusting the title and description to be shown within a broader range of
search-terms can help impressions, quality, and may increase the chances
that a merchant will show within the left-hand-side seller-list -- if that is the
intended, or rather the only goal; however, this and other similar techniques
may also have the unintended consequence of resulting in more clicks from
less relevant or irrelevant searches and therefore potentially wasted clicks,
and a decrease in conversions over time.

also, the submitted data should match the landing-page data and many
automated systems use landing-page data to create an automated feed;
so, always consider changing the site's landing-page first; especially since
a submitted title or description that is not essentially identical to the (link)
landing-page, displayed details, is a policy violation.


many of the lists, other than the seller-list, are also influenced

by item_group_id and the corresponding variant attributes --

especially color, material, and pattern -- and if these values

are accurate with respect to the image_link details.

a best-practice is to always measure performance and overall
results before, during, and after, making any such changes to
the submitted data, the website, or the campaign.

however, google is constantly experimenting with all the various features and
details within google-shopping -- so none of these techniques will necessarily
guarantee a position within any of left-hand-side lists, long-term.


a single search can sometimes result in hundreds or thousands of potential

merchants but there is only room for 5-20 or so, depending on the context;
even if google did not make any feature changes over time, a user's interactions
can greatly influence outcomes -- especially which (left-hand-side) options are
being selected by users over time, which search-terms are being used, and a
user's search-history over time, can greatly influence results.


what one user sees (in a seller-list) is not necessarily what another user sees.

creating a new id simply forces a new product to be indexed --
changing an existing product's id value will remove its history.

duplicating any physical item listing however, such as by submitting
the same item with different id, is a policy violation and is grounds
for a disapproval or suspension from the program, at any time.

global-trade-data values (brand, mpn, gtin) must be submitted as assigned by
the brand-manufacturer and any merchant manipulation of global-trade-data
is also a policy violation and grounds for a disapproval or suspension from the
program, at any time.

any one serious violation, or any continued violation, of any policy
can result in a suspension from the program, at any time -- some
suspensions are permanent.