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New data feed for PLA

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I'm new to google shopping.

Last week, I uploaded a data feed with 5 products.  I decided to delete one of them (although i can't for the life of me remember how I did that).  Anyhow, I ran my campaign all week with 4 active products.

 

Yesterday, I uploaded a new data feed with 6 products.

 

I'm trying to create a new campaign, but I only see the original 4 products.  It's been 24 hrs and merchant shows the data feed as "inserted" and dashboard shows I have 6 active products.  

 

So, I went into merchant center and deleted the old data feed.  Then I went into Adwords and created a new campaign.  I still see only 4 products.

 

Is there a step I'm missing to tell Adwords to use the new datafeed instead of the old one?  Does this take a few days to update?  

3 ACCEPTED SOLUTIONS

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author David F
September 2015

Re: New data feed for PLA

Top Contributor Alumni
# 2
Top Contributor Alumni
Hi David

It is always best to avoid deleting DataFeeds, especially those that have passed review. Newly created feeds will require review once more. It does take a day or so to update within Shopping campaigns from what I have experienced and also gained from other users having similar issues.

So long as your AdWords account and Merchant Center account are correctly linked and your Google Merchant Center dashboard is not reporting any problems with the most recent upload, there should be no issue present.

If your feed has successfully uploaded this time, as you have said, simply leave this as is and wait for up to 72 hours, if there is no change between now and then, I would suggest contacting the AdWords team. Please ensure you keep your feed up to date if your prices or other attributes are scheduled to change.

On a side note, to delete products, if you did not upload a fresh feed, you most likely did this within your Google Merchant Center dashboard, by selecting products on the left hand side and checking the relevant item and pressing to delete this.

Just for future reference, it is always best to carry out any deletion within the feed, as this will stop the item being re-inserted when you update the feed.

Hope this helps you out.

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author David F
September 2015

Re: New data feed for PLA

Top Contributor Alumni
# 4
Top Contributor Alumni
Hi David

You're welcome. I will try to clarify for you, when you upload a datafeed initially, the products are reviewed. Once they are reviewed, they will be known to Google by their ID from that particular feed.

This is why it is important to never alter the ID of any item or create a new feed with the same IDs within your account. This can cause the item to be overwritten with the new information relating to the ID.

If say you upload on a Mon, and your prices never change throughout the week, but they always update on a Monday then you can set Monday to be your upload date. If your prices change daily, which for those who upload that frequently tend to, then you will always need to update your feed to compliment these changes.

Updates of your feed within Google Merchant Center usually do not take 72 hours, far less in my experience. I upload daily for my customers and their data, some of which has been running for years usually starts to update very shortly after upload. However, on first setup of the campaigns it did take a couple of days to show.

The main thing to remember is, whenever a site change happens to your item, it must change in your feed. If Google do a search on the landing page and the prices do not link with the feed, then it is grounds for disapproval. So as long as you have updated your feed, the information should always match.

Is your final item count only the 6 items?

If so and you will not be uploading new items, only updating the content of items within your feed, I believe the time taken to update all areas will be much less than newly added items due to the lack of review process etc..

If not, then is there a particular reasoning to why you are uploading in a small quantity?

Does that make sense? Say if it doesn't and I will try to help further if I can. I want to ensure you know where you are before setting out.

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author David F
September 2015

Re: New data feed for PLA

[ Edited ]
Top Contributor Alumni
# 6
Top Contributor Alumni

Hi Dave,

It's no problem, It's what we are here for, to help where we can.

This is correct yes. Anytime you make a change, be that a price, shipping, image etc change, you should update this within the feed and re-upload to Google Merchant Center.

I would suggest deleting your current campaign with the four items and creating a new one based on the most recent uploaded feed. Just as you have done with your Datafeed, start a fresh then you be assured that no problems stem from the initial upload.

Ok, if you feel you would like to upload your complete catalog, then I am willing to assist you here in doing so. However, there is absolutely no problem in starting small and working your way up when you feel more confident. Also, as there is now a financial side to this service, it cant be a bad thing to start small and carefully manage your budget.

Depending on the nature of your products you are trying to upload, it can be relatively simple to a little more complex if you are dealing with variants, (by color, size, etc)

Do you currently create the feed by hand in excel or similar for .txt feeds or is it an .xml feed you are working with?

Are you working on a e-commerce platform that has an option to export your items within a DataFeed? some cart softwares have this inbuilt. It may not be completely up to date with the new specifications, but it usually provides a great starting point.

In terms of getting assistance, finding the correct information, guides etc, it can be tricky because some YouTube videos and articles are very out of date, some still refer to it as simply Google Shopping, Google Merchant Center, Google Base and even Froogle (The earliest version of this service). This is why its best to try and stick within the confines of the help pages or forums here.

Google Shopping was a free to list service, however, this changed more recently to being a paid listing and development of PLA's (product listing ad's).

Although you do link with your Google AdWords account to run PLA's, you do not have to set up shopping campaigns. You can simply run a normal Product Listing Ad's Campaign from your feed.

Shopping Campaigns are controlled within the AdWords dashboard and although they do offer flexibility and more user interaction among other benefits, if you are feeling lost and overwhelmed, there is nothing stopping you proceeding with a DataFeed and running a PLA campaign whilst you get to grips with things.

If its any comfort, once you are up and running, its not that hard to maintain Smiley Happy

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author David F
September 2015

Re: New data feed for PLA

Top Contributor Alumni
# 2
Top Contributor Alumni
Hi David

It is always best to avoid deleting DataFeeds, especially those that have passed review. Newly created feeds will require review once more. It does take a day or so to update within Shopping campaigns from what I have experienced and also gained from other users having similar issues.

So long as your AdWords account and Merchant Center account are correctly linked and your Google Merchant Center dashboard is not reporting any problems with the most recent upload, there should be no issue present.

If your feed has successfully uploaded this time, as you have said, simply leave this as is and wait for up to 72 hours, if there is no change between now and then, I would suggest contacting the AdWords team. Please ensure you keep your feed up to date if your prices or other attributes are scheduled to change.

On a side note, to delete products, if you did not upload a fresh feed, you most likely did this within your Google Merchant Center dashboard, by selecting products on the left hand side and checking the relevant item and pressing to delete this.

Just for future reference, it is always best to carry out any deletion within the feed, as this will stop the item being re-inserted when you update the feed.

Hope this helps you out.

Re: New data feed for PLA

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Thanks Tom, you explained a lot.

I've read that some people update their data feed daily. How does that mesh with the 72 hour wait? Does that mean if I upload daily, I'm always a few days behind? IOW, if I upload a new feed on Monday and it takes 3 days to get picked up, it won't show until Thursday. But by then, I've uploaded a Tuesday feed that will appear on Friday, Wednesday feed on Saturday, etc..etc...

I guess you have to be careful about running weekend specials if the data feed is assimilated like this...
Marked as Best Answer.
Solution
Accepted by topic author David F
September 2015

Re: New data feed for PLA

Top Contributor Alumni
# 4
Top Contributor Alumni
Hi David

You're welcome. I will try to clarify for you, when you upload a datafeed initially, the products are reviewed. Once they are reviewed, they will be known to Google by their ID from that particular feed.

This is why it is important to never alter the ID of any item or create a new feed with the same IDs within your account. This can cause the item to be overwritten with the new information relating to the ID.

If say you upload on a Mon, and your prices never change throughout the week, but they always update on a Monday then you can set Monday to be your upload date. If your prices change daily, which for those who upload that frequently tend to, then you will always need to update your feed to compliment these changes.

Updates of your feed within Google Merchant Center usually do not take 72 hours, far less in my experience. I upload daily for my customers and their data, some of which has been running for years usually starts to update very shortly after upload. However, on first setup of the campaigns it did take a couple of days to show.

The main thing to remember is, whenever a site change happens to your item, it must change in your feed. If Google do a search on the landing page and the prices do not link with the feed, then it is grounds for disapproval. So as long as you have updated your feed, the information should always match.

Is your final item count only the 6 items?

If so and you will not be uploading new items, only updating the content of items within your feed, I believe the time taken to update all areas will be much less than newly added items due to the lack of review process etc..

If not, then is there a particular reasoning to why you are uploading in a small quantity?

Does that make sense? Say if it doesn't and I will try to help further if I can. I want to ensure you know where you are before setting out.

Re: New data feed for PLA

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭
Thanks again, Tom I appreciate all the time you're giving me.

So, I think I read that I need to update the data feed everytime I do a price change, is that correct?

Another question, if you don't mind: Any idea why my adwords campaign only shows 4 items (like my original data feed was) while I have 6 items in the only datafeed on my merchant account? As I said before, I deleted the old data feed, and the pricing shown in my adwords campaign is still the old pricing, so it hasn't picked up the new data feed (although the new datafeed is the only one currently in my merchant account.)

The reason I'm working with so few items is because when I first tried setting up the merchant center/adwords accounts, I was having a lot of problems figuring out what to do. I couldn't find a basic, step by step tutorial that was clear to me. I found a few YouTube tutorials from 2012 and 2013, but google likes to change things and the screens have changed. I knew I needed to create a merchant account and an adwords account, and I even could find out how to link them. I must have missed the sentence where it said that your datafeed to the merchant account ends up in the adwords account. I was going nuts trying to figure out how to create a shopping campaign in my merchant center. I spent an hour on the phone with google "specialists" who kept switching me from one "expert" to another, and who finally just sent me a bunch of hyperlinks to the pages I had already read. (Although she did explain that the campaign needed to be created in the adwords interface.)

I decided to start small because it seemed like it was going to be trial and error and I didn't want to waste a lot of time making all the errors. This is a perfect example right here, they tell you how to create & upload your first datafeed, but they don't explain how to upload a new one. They just tell you that you can.

Luckily, there's people like you who are willing to help out.

I really appreciate your help.

Dave
Marked as Best Answer.
Solution
Accepted by topic author David F
September 2015

Re: New data feed for PLA

[ Edited ]
Top Contributor Alumni
# 6
Top Contributor Alumni

Hi Dave,

It's no problem, It's what we are here for, to help where we can.

This is correct yes. Anytime you make a change, be that a price, shipping, image etc change, you should update this within the feed and re-upload to Google Merchant Center.

I would suggest deleting your current campaign with the four items and creating a new one based on the most recent uploaded feed. Just as you have done with your Datafeed, start a fresh then you be assured that no problems stem from the initial upload.

Ok, if you feel you would like to upload your complete catalog, then I am willing to assist you here in doing so. However, there is absolutely no problem in starting small and working your way up when you feel more confident. Also, as there is now a financial side to this service, it cant be a bad thing to start small and carefully manage your budget.

Depending on the nature of your products you are trying to upload, it can be relatively simple to a little more complex if you are dealing with variants, (by color, size, etc)

Do you currently create the feed by hand in excel or similar for .txt feeds or is it an .xml feed you are working with?

Are you working on a e-commerce platform that has an option to export your items within a DataFeed? some cart softwares have this inbuilt. It may not be completely up to date with the new specifications, but it usually provides a great starting point.

In terms of getting assistance, finding the correct information, guides etc, it can be tricky because some YouTube videos and articles are very out of date, some still refer to it as simply Google Shopping, Google Merchant Center, Google Base and even Froogle (The earliest version of this service). This is why its best to try and stick within the confines of the help pages or forums here.

Google Shopping was a free to list service, however, this changed more recently to being a paid listing and development of PLA's (product listing ad's).

Although you do link with your Google AdWords account to run PLA's, you do not have to set up shopping campaigns. You can simply run a normal Product Listing Ad's Campaign from your feed.

Shopping Campaigns are controlled within the AdWords dashboard and although they do offer flexibility and more user interaction among other benefits, if you are feeling lost and overwhelmed, there is nothing stopping you proceeding with a DataFeed and running a PLA campaign whilst you get to grips with things.

If its any comfort, once you are up and running, its not that hard to maintain Smiley Happy

Re: New data feed for PLA

Visitor ✭ ✭ ✭
# 7
Visitor ✭ ✭ ✭
Hi Tom,

So, I just did a few google shopping searches on my products. The PLAs from the new data feed are definitely showing up, all 6 items, with the correct pricing. But when I go to the adwords campaign management page, and look at campaigns > products, I only have the 4 items from the original feed at the original feed's price.

I'm using bigcommerce.com as my storefront, and they have a function to export my products to a google feed. The only issue I had with my first attempt is that there is a store wide setting for taxes, that I had set to "charge taxes." In each individual items, the option was "charge taxes," "don't charge tax," "use store default." I chose the "use store default" and google kicked that back. IOW, I have to make sure the item has sales tax turned on (or off), store default doesn't cut it.

I deleted all my campaigns and started fresh. I'm still only seeing four products in the Campaign dashboard, but at least the products are showing up in google searches. I hope that in a few days maybe it'll settle out.

Re: New data feed for PLA

Top Contributor Alumni
# 8
Top Contributor Alumni
Hi David

OK, so if the only problem you are coming up against in terms of using the export is Tax, do you have an option to have it not fill the tax attribute at all? Say if you select "dont charge tax" does this make the attribute empty?

If you can do this then you can set Tax within your Merchant Center dashboard itself. The feed does not have to include the tax amount if you set it here.

I would give it a few days and if it hasn't updated then I would contact AdWords to discuss, however, i strongly believe it just needs a bit of time.

Re: New data feed for PLA

Visitor ✭ ✭ ✭
# 9
Visitor ✭ ✭ ✭
I see what you mean about the Merchant Center, however it's not really a problem. The error message from Google was spot on so it was easy to find & fix. My goal is to Understand what's going on. Then I'm going to set this up as an automatic feed and focus on other sales mechanisms.

Thanks again.

Re: New data feed for PLA

Top Contributor Alumni
# 10
Top Contributor Alumni
You're very welcome David, best of luck with your endeavors. If you need any further help please visit us here at the forum again.