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New Vehicles

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Can you please explain the reason for not allowing the promotion of motor vehicles. We have been working with a new vehicle dealership to develop a multi-platform e-commerce website that allows customers to view and compare vehicles that are in stock. Buyers can pay a deposit on-line to secure the model of their choice. The transaction is then finalised by a representative who completes all documents, contracts and finance agreements with the customer on-line or by phone. The vehicle is then delivered by a representative of the dealership to their home or place of business in Australia. All legal requirements are met and we comply with The Motor Dealers and Repairers Act 2013. We have sold 4 vehicles this way and the customers were very happy with the process.

Currently, in Australia, Carsales.com.au is the dominant auto website with over 70% market share. The auto industry would like to break away from this monopoly and use another service that connects the customer directly to the dealership. Manufacturers such as Toyota, Hyundai and Holden have already removed themselves from these third party websites and are looking for an online solution to promote and sell their new vehicles. Can you please help.

2 Expert replyverified_user

Re: New Vehicles

Rising Star
# 2
Rising Star
You can read the policy here.

"We’ve created this policy due to the legal regulations that exist around the sale of these vehicles and to ensure a positive user experience."

https://support.google.com/merchants/answer/2731539?hl=en#vehicles

Re: New Vehicles

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Hi Nisal, thank you for responding to my question. I have read the policy however more and more people are searching and buying products on-line. We have only sold a few vehicles and the experience to the user has been positive. All legal requirements are met and there is no risk to the customer. All we are asking is if we could perhaps trial the system. Any chance of beta testing a small number of dealerships?

Re: New Vehicles

Top Contributor
# 4
Top Contributor

trial (beta) programs are typically announced within the official blog --
http://adwords.blogspot.com/

Re: New Vehicles

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭
I have over 366 motor dealerships in Australia wanting this service but we are unable to offer it. Customers are happy to use and we comply with all legal regulations. I don't understand. In your opinion, will Google review their policy on vehicles and allow dealerships to promote new motor cars?

Re: New Vehicles

[ Edited ]
Top Contributor
# 6
Top Contributor


currently, product-listing-ads are mainly for retail merchants
with retail products, where the purchase can be completed via
an e-commerce website, securely and entirely on-line, and the
in-stock item shipped via existing direct-to-consumer methods
in a timely manner -- typically in three-days or so.

google tends not to discuss internal business
decisions in the public community help-forums.

allowing vehicles as product-listing-ads seems rather unlikely; especially

since there are many other ad-formats and campaign-types that currently

exist and can be used to advertise vehicles and services --
https://support.google.com/adwords/answer/1722124
https://support.google.com/adwords/answer/2567043

Re: New Vehicles

Visitor ✭ ✭ ✭
# 7
Visitor ✭ ✭ ✭
I must be missing something, motor dealerships are retail merchants with retail products (cars), where the purchase can be completed via an e-commerce website, securely and entirely on-line, and the in-stock car can be delivered direct to customer in a timely manner - within three days or so. We do all that.
The link you sent me https://support.google.com/adwords/answer/1722124 suggests using Product Listings Ads.
"Encourage your customers to learn about the products that you sell before they click on your website."

I don't get it.

Can I discuss further in private?

Re: New Vehicles

[ Edited ]
Top Contributor
# 8
Top Contributor


" The transaction is then finalised by a representative who completes all documents, contracts and finance agreement" --
that does not sound as if the transaction is completed entirely on-line --
as with more typical e-commerce ssl/https transaction payment-flows.

in any case, google expressly forbids vehicles for product-listing-ads
and lists their explicit legal and user-experience reasons; regardless
of any counters, that decision seems rather final for the moment.

this is mainly a public peer-to-peer forum; however,
more private feedback may be given directly to google --
https://support.google.com/adwords/contact/cfeedback

Re: New Vehicles

Visitor ✭ ✭ ✭
# 9
Visitor ✭ ✭ ✭
Are you implying that Google are responsible legally for the products that are promoted in Product Listings Ads? What are the legal reasons?
Can Google show me current data that shows a bad user-experience purchasing cars on-line? I can show you otherwise.
You are right, perhaps this is not the right forum to implement change.
Thank you for trying to be helpful

Re: New Vehicles

[ Edited ]
Top Contributor
# 10
Top Contributor


first, you're welcome.

google simply indicates the issue is mainly with the legal regulations
that exist around the sale -- rather than any of the detailed statistical,
legal, or other research used to make that internal business decision.

google does read the forums -- but tends not
to discuss potential future features or related
product changes within the public community.

yes, the best likely course would be to contact google directly.