AdWords
2.2K members online now
2.2K members online now
For questions related to Google Shopping and Merchant Center. Learn to optimize your Shopping ads
Guide Me
star_border
Reply

New Assortment Report In Google Merchant Centre

Explorer ✭ ✭ ✭
# 1
Explorer ✭ ✭ ✭

Last night Google introduced Assortment Report - a new report in Google Merchant Centre. Google quietely post it on their social media page. This new assortment report will help us by showing most popular products on Google that you are not advertising. This popularity is based on data from last 14 days.

 

Assortment Report.png

 

According to Google Adwords - "With the Shopping Assortment Report, you can quickly discover the top 100 products that you don’t already offer in your Merchant Center product feed for each Google Product Category. You can also see benchmark selling prices for these products. This information can be helpful in identifying new brands and products to add to your assortment, and reach even more customers with in-demand products. The data is based on the popularity of these products on Google Shopping, offering a near real-time view into online consumer demand for shoppable products."

 

This would be helpful for us to indentify new products that are missing from the feed. Also it will help us to understand know the popular products within our industry that we do not sell and we can take decision to add it to our products list.

2 Expert replyverified_user

Re: New Assortment Report In Google Merchant Centre

Community Manager
# 2
Community Manager
Thanks for sharing, Kaushik!

Re: New Assortment Report In Google Merchant Centre

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Very interesting. Too bad mis-categorization of products is so common that stuff like this show up under 

Apparel & Accessories ›Jewelry › Rings

 

Going to be more helpful for certain industries than others. 

Screen Shot 2015-10-06 at 11.14.44 AM.png

Re: New Assortment Report In Google Merchant Centre

[ Edited ]
Top Contributor
# 4
Top Contributor


submitting irrelevant or inaccurate or invalid information for any item-offer,
for any attribute such as google_product_category, product-type, or brand,
is a policy violation and may be reported to google --
https://support.google.com/merchants/contact/policy