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Need help please

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I'm totally new to Google merchant and although I can find many helpful guides about setting up an account, I can't seem to find anything regarding how this actually works. Say if I set up an account and I had a product which had a range of options available with it which varied the price. If some one searched that product name on google which would appear? the cheapest option or?

 

Would I set this us as one product or different products? ( event though on my website is it one product- just with different option)

 

Thanks

2 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author Levi C
September 2015

Re: Need help please

[ Edited ]
Top Contributor
# 6
Top Contributor


first, a variant is any item that differs by a variant attribute
and is absolutely in no way restricted to apparel clothing.

any and all variant items must be submitted per the variant rules and policy --
that is, the detailed-product-attributes and item-groupings rules and policies.

for example, identical item_group_id values, proper variant attributes such as
size, a landing-page that shows the specific variant item and price, a title
with at least a common-part and an optional variant-part, etc., for all items
within the variant-group -- otherwise, such items may be submitted only once.

the submitted price must match the landing-page price.

otherwise, submitting such variant items, more than once, is a potential
policy violation and grounds for disapproval or suspension, at any time.

if the item's options are not related in any way to
size, color, material, or pattern, then, there are
other rules and policies that must be followed --
otherwise, such items simply cannot be submitted more than once.

 

product bundles are indeed a separate policy --

https://support.google.com/merchants/answer/2745159

generally, we would need to see the item's link
landing-page to offer more exact suggestions.

 

otherwise, a support specialist may be contacted directly.

 

assuming all policies are followed in the submitted (feed) data
and on the website -- outcomes in the auction are determined
by the bid and quality; there is no guarantee an item will win a
slot in the auctions and show for any particular search-term.


see also
https://support.google.com/merchants/answer/1344057
https://support.google.com/merchants/answer/188494#title
https://support.google.com/merchants/answer/188494#item_group_id
https://support.google.com/merchants/answer/1347943

View solution in original post

Re: Need help please

Top Contributor
# 2
Top Contributor
The products shown are depended on the data feed / product ranking factor and CPC.

I suggest you add all variants to cover all different types of searches. These might or might not show up as a variant. Regardless I recommend you add it.

Also ensuring you have not warnings or errors in Google Merchant might increase your ranking.

I hope this helps you.
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Did you find any helpful responses or answers to your query? If yes, please click on ‘Accept As Solution’

Re: Need help please

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Hi Emmanuel,

Many thanks for your response. I will add all variants to as you say cover all searches. Just to clarify if say my product was called 'Tree 17' which could be purchased from £10. You could then also add branches to the 'Tree 17' which made it £15 or flowers which makes it £13.50.

If I searched on Google 'Tree 17' I'd assume it would bring up the £10 tree 17? or would this as you say vary depending on the factors listed above? If I was putting more budget into adwords for Tree 17 with branches for £17.. would it show this product?

Sorry for my random example, just trying to get my head around how it works.
Thanks

Re: Need help please

Explorer ✭ ✭ ☆
# 4
Explorer ✭ ✭ ☆
Hi Levi,

Everything can be controlled in Google Merchant center with the help of Feed. Create a feed with using target keywords on your Title column. Pick right product category and product type from Taxonomy. Custom level will be useful to segment your products according to price. You can create 5 custom level. https://support.google.com/merchants/answer/188494#cl0

Hope this will be helpful.

Regards,
Virendra

Re: Need help please

Top Contributor
# 5
Top Contributor
Hi Levi, that is actually not a variant.

A variant is a product like a t-shirt (example) with different colors.
An accessory is not a variant.

These need to be added as a normal product, not as a grouped item ie: variant.

Hope this explains it.
Twitter | Linkedin | Community Profile | Shopping Feed Tips From FeedArmy
Did you find any helpful responses or answers to your query? If yes, please click on ‘Accept As Solution’
Marked as Best Answer.
Solution
Accepted by topic author Levi C
September 2015

Re: Need help please

[ Edited ]
Top Contributor
# 6
Top Contributor


first, a variant is any item that differs by a variant attribute
and is absolutely in no way restricted to apparel clothing.

any and all variant items must be submitted per the variant rules and policy --
that is, the detailed-product-attributes and item-groupings rules and policies.

for example, identical item_group_id values, proper variant attributes such as
size, a landing-page that shows the specific variant item and price, a title
with at least a common-part and an optional variant-part, etc., for all items
within the variant-group -- otherwise, such items may be submitted only once.

the submitted price must match the landing-page price.

otherwise, submitting such variant items, more than once, is a potential
policy violation and grounds for disapproval or suspension, at any time.

if the item's options are not related in any way to
size, color, material, or pattern, then, there are
other rules and policies that must be followed --
otherwise, such items simply cannot be submitted more than once.

 

product bundles are indeed a separate policy --

https://support.google.com/merchants/answer/2745159

generally, we would need to see the item's link
landing-page to offer more exact suggestions.

 

otherwise, a support specialist may be contacted directly.

 

assuming all policies are followed in the submitted (feed) data
and on the website -- outcomes in the auction are determined
by the bid and quality; there is no guarantee an item will win a
slot in the auctions and show for any particular search-term.


see also
https://support.google.com/merchants/answer/1344057
https://support.google.com/merchants/answer/188494#title
https://support.google.com/merchants/answer/188494#item_group_id
https://support.google.com/merchants/answer/1347943