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My sales drop to ZERO after I update my feed.

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# 1
Visitor ✭ ✭ ✭

So about 1 out of every 3 or 4 times that I update my merchant product feed my sales on adwords for those products drops to zero.  

 

There are no errors inside the feed upload area of my Merchant account.  In fact it says that the feed update was successful.  But, nevertheless, sales immediately go to zero even though I'm still getting clicks.  That's very unusual.

 

So far this month I've over 1500 clicks on adwords product merchant/shopping and zero sales from those clicks.  On average, I should have been about 25 orders for that type of traffic from directly targeted product-specific ads.

 

I checked the feed, it's exactly the same, just updated prices and that's all.

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Marked as Best Answer.
Solution
Accepted by Mini-CM (Community Manager)
December 2015

Re: My sales drop to ZERO after I update my feed.

[ Edited ]
Visitor ✭ ✭ ✭
# 3
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Turns out catalog provider failed to update prices in the feed (their cron failed I suppose) even though they were updated on the website.

That means 1500 people clicked on the product w/ one price on google shopping and immediately were sent to the website product page with a slightly higher price.

Adjusted the feed today and also turned on the automatic update settings as well. We'll see how it works.

 

(edited: typo fixed)

View solution in original post

Re: My sales drop to ZERO after I update my feed.

[ Edited ]
Top Contributor
# 2
Top Contributor

- be certain conversion tracking is still properly functioning.

- be certain there is only one, single, feed registered;

- be certain the one registered feed is never deleted.

- be certain the feed is re-uploaded at least monthly -- about a week
before the items are set to expire -- the data (feed) must be re-upload
every 30-days, even if no changes are needed -- otherwise, all items
will expire automatically, require a re-review, and potentially prevent

items from participating in the auctions during that time frame.

- be certain that id values have not changed for
any submitted item; all items are tracked by id.

 

a best-practice is to use a mix of letters

and numbers for an id -- e.g. abc123uk

- check the main dashboard within the
merchant-center for overall account status.

- check the current-issues section under the diagnostics-tab for
specific account, data-feed, and items (website) issues -- by clicking
on each of the blue-boxed or flagged errors, warnings, or notifications.

- if the api is being used to submit product-data
then, also check under the api-diagnostics tab.

- check the automatic-item-updates account-settings --
if enabled, the site's microdata must conform to all policies;

otherwise, be certain to disable this optional feature.

- check the individual item's status by clicking
on the item's title under the products-tab.

- be certain items have a searchable status;

- be certain items are matching a product-group
in the linked account's active shopping-campaign
and are being assigned a bid.

- be certain items are gaining impressions within the shopping-campaign.

otherwise, if items are gaining impressions and clicks,
conversion-tracking is properly functioning, but (only) sales
are poor, this usually points to other factors such as
relevancy, the website landing-page details, or other
related external factors.

product-listing-ad quality and relevancy is mainly determine by the
quality of the attribute-values submitted -- importantly, the title
and description -- but all attributes may effect quality -- as well
as the link landing page and other quality factors such as ratings,
reviews, relevant merchant-promotions, click-through-rate, etc.

check the search-term details within the shopping-campaign
to be certain (only) relevant searches are triggering the ads --
consider negative-words or improving (the feed's) quality if
there are too many irreverent search-terms.

importantly, the shopping holiday season can trigger extreme spikes

in competitive bids and budget strategies, better geographic and
scheduled targeting, bid strategies centered around product-groups
rather than specific items that may allow for more competitive,
analysis, effective utilization of shopping-campaign priorities
and the merchant-promotions-program, merchants submitting
much higher quality (feed) data, removing low-performing items,
while increasing a site's performance, overall mobile friendliness,
and optimizing task-flows -- in addition to more competitive pricing
models and potentially extreme shifts in the type and profile of buyers.


there is nothing that needs to change
for such external forces to dramatically
effect an ad's overall (sales) performance --

but each can be countered using similar tactics.

however, forum-members cannot look into any submitted (feed) data or accounts --
we would typically need more specific information to offer specific suggestions.

otherwise, simply contact or re-contact google directly and ask
for a merchant-center, product-listing-ad, support specialist --
https://support.google.com/merchants/contactflow
https://support.google.com/adwords/answer/8206

Marked as Best Answer.
Solution
Accepted by Mini-CM (Community Manager)
December 2015

Re: My sales drop to ZERO after I update my feed.

[ Edited ]
Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Turns out catalog provider failed to update prices in the feed (their cron failed I suppose) even though they were updated on the website.

That means 1500 people clicked on the product w/ one price on google shopping and immediately were sent to the website product page with a slightly higher price.

Adjusted the feed today and also turned on the automatic update settings as well. We'll see how it works.

 

(edited: typo fixed)

Re: My sales drop to ZERO after I update my feed.

Top Contributor
# 4
Top Contributor
that sounds like good news and thank you for the update.

yes, the optional automatic-item-updates
feature can sometimes help in this regard.

as a slight aside, be certain that the website contains the proper
microdata that conforms to all google-shopping rules and policies
for automatic-item-updates; google's structured-data-testing-tool
is a good start to check validity -- but cannot check against the
rules and policies; otherwise, if the feature is enabled and the
microdata is inaccurate, items may be flagged or disapproved.