AdWords
2.6K members online now
2.6K members online now
For questions related to Google Shopping and Merchant Center. Learn to optimize your Shopping ads
Guide Me
star_border
Reply

Multiple Product type ATTRIBUTES ( Problem )

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi Everyone,

 

While working on an account I noticed that a SINGLE PRODUCT has multiple Product type ATTRIBUTES with different values that Look like this..This is new to me as I have dealt with only one prod type attribute in the past.

 

product type  :  Pnb > Tops

 

product type  : Pnb > Winter Wear

 

product type  : Pnb >  Agiant > Cozyfit

 

( Do not pay attention to the values I have just used some random words )

 

But on ad-words if i try to sort by Product type I see only Pnb as a product type with all the products.

 

Any thoughts? Do I have just one product type attribute with all the values like this ( pnb > tops > winter wear > agiant )

 

OR

 

Do I have to change the values in the different  Product Type attributes? 

 

Please share you views on this.

Thanks!

1 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author Sam P
September 2015

Re: Multiple Product type ATTRIBUTES ( Problem )

[ Edited ]
Top Contributor
# 5
Top Contributor


yes, yes, and yes.

there are two ways to submit any multi-valued value for an item:
(1) submit the single attribute with a comma-delimited list;
(2) submit multiples of the attribute each with a single value.

for an xml-formatted feed only multiple attributes (2) is allowed.

for a tab-delimited (spreadsheet-based) data-feed either
comma-delimited (1) or multiple attributes (2) can be used.

if (1) is used, google will separate the values during processing and
separate, multiple, attributes will be seen within the merchant-center --

which is one way to verify that the data was submitted properly.

however, many spreadsheets cannot properly handle comma-delimited
values in a single cell, at least not without (automatically) adding quotes
after saving; therefore, using multiple attributes (2) is a best-practice for
for all data-feed (file) formats when using and submitting multiple values
for any multi-valued attribute -- such as product_type.

 

View solution in original post

Re: Multiple Product type ATTRIBUTES ( Problem )

Visitor ✭ ✭ ✭
# 2
Visitor ✭ ✭ ✭
Also .. CAN we even have multiple Prod Types ? Will ad words recognize it ?

Re: Multiple Product type ATTRIBUTES ( Problem )

[ Edited ]
Top Contributor
# 3
Top Contributor


the product_type attribute has two main functions --
(1) to help google classify information so customers can find relevant products;
(2) to help you create cogent product-groups in adwords for bidding strategies.

yes, multiple product_type values can be submitted and will help with
classification, relevancy, and therefore quality and (ad) performance.

importantly, however, yes, only the first value will be used
as the product-type in adwords for shopping-campaigns.

so, generally a best-practice is to use just one product_type taxonomy value;
assuming the value is carefully considered and can satisfy both functions --
using one value is typically more easily maintained given the two functions.

for example, as was indicated:
pnb > tops > winter wear > agiant

 

otherwise, simply be aware that only the first value may be used in adwords;

but all submitted values may be used by google for indexing and classifying --

so, any irrelevant value can negatively impact quality and performance.

 

see also

https://support.google.com/merchants/answer/188494

https://support.google.com/merchants/answer/160081

https://support.google.com/adwords/answer/3455481

 

Re: Multiple Product type ATTRIBUTES ( Problem )

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭
I understand that multiple values can be used,but can there be multiple Product Type attributes? with their own values ? for every single product?
Marked as Best Answer.
Solution
Accepted by topic author Sam P
September 2015

Re: Multiple Product type ATTRIBUTES ( Problem )

[ Edited ]
Top Contributor
# 5
Top Contributor


yes, yes, and yes.

there are two ways to submit any multi-valued value for an item:
(1) submit the single attribute with a comma-delimited list;
(2) submit multiples of the attribute each with a single value.

for an xml-formatted feed only multiple attributes (2) is allowed.

for a tab-delimited (spreadsheet-based) data-feed either
comma-delimited (1) or multiple attributes (2) can be used.

if (1) is used, google will separate the values during processing and
separate, multiple, attributes will be seen within the merchant-center --

which is one way to verify that the data was submitted properly.

however, many spreadsheets cannot properly handle comma-delimited
values in a single cell, at least not without (automatically) adding quotes
after saving; therefore, using multiple attributes (2) is a best-practice for
for all data-feed (file) formats when using and submitting multiple values
for any multi-valued attribute -- such as product_type.

 

Re: Multiple Product type ATTRIBUTES ( Problem )

Visitor ✭ ✭ ✭
# 6
Visitor ✭ ✭ ✭
Celebird,

Great that answers my question on multiple prod attributes. Thanks!
BUT
The values for product type are still not showing on ad-words when I attempt to subdivide.

I Have two explanations for this..
1> since all the prod type attributes start with " pnb " adwords is only picking up the first value.

2> If there are multiple prod type attributes each attribute should have ONE unique value within it .

Anyways ,

thanks for your help[. comment if necessary.

Re: Multiple Product type ATTRIBUTES ( Problem )

[ Edited ]
Top Contributor
# 7
Top Contributor

first, you're welcome.

there would be no division (except tops) given the first example.

generally, use one very granular category value: e.g.
Clothing > Tops > Winter Wear > Sweatshirts

more generally, only use multiple values
if the physical item could reasonably fall
under multiple, relevant, categories.

the proper breadcrumbs must be used for all values --
but, only the first would be recognized by adwords.
e.g.
Apparel > Shoes > Winter Shoes > Snowshoes
Sporting Goods > Winter Sports > Winter Apparel > Snowshoes

only the first taxonomy-value would be seen by adwords:
Apparel > Shoes > Winter Shoes > Snowshoes

otherwise, if the taxonomy is still not being properly
recognized, google should likely be contacted directly
so a person can look into the feed and both accounts.