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Multiple Feeds in Google Merchant Center

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi All,

 

I am going to start PLA campaign.Its new for me. Just wanted to know some details about PLA feed.

If I upload multiple feeds then how Google decides which feed to consider for triggering ad.

 

 

1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author kusum k
September 2015

Re: Multiple Feeds in Google Merchant Center

Top Contributor Alumni
# 3
Top Contributor Alumni

Hi Kusum

 

This link will give you the general overview and instructions on Data Feeds.

 

https://support.google.com/merchants/answer/188478?hl=en

 

However, I will include what I feel more relevant and from my personal experience below and a few useful links.

 

Unless you have a very large catalog of items, then creating more than one feed is not necessary. You would be advised of this limit being reached within your account, then you could take action to upload the remaining items in a different format or by registering a secondary feed.

 

As already stated, no matter which feed your item(s) are found within, they are all within one account, so in turn will be "selected" by Google if the item is relevant to a users search and also the bid amount set within your account is achievable to return your listing within the results. 

 

As Google uses your feed content to return your items to users, this is what is used, rather than the Data Feed name.

 

If you do go ahead and create more than one feed, for whatever reason you see fit, it is important to keep your items from changing from feed to feed, for instance...

 

Feed 1 - Includes items 1-1000

Feed 2 - Includes items 1001-2000

 

You would therefore want all the items to stay within their relative feeds as moving could cause duplicate problems, say you accidently upload feed one with items 1-1500 your items would then be found within both Data Feeds. 

 

It is also very important to keep your ID's within your feed the same for the lifetime of the item, changing this at any point can result in the item being classed as a new upload and enter into review, you would then lose any historical value for the item.

 

I am aware some users in the past created different Data Feeds in order to better categorise their items, one feed for shoes, one feed for jumpers, one feed for accessories etc.. However, as you are now able to create ad groups based on an attribute within your feed in your shopping campaigns, this would be a more advisable route to take.  - https://support.google.com/adwords/answer/3455481?hl=en

 

Having one feed helps with -

 

Allowing you to ensure your items are all uploaded and changes made to any items are reflected.

Reduces the risk of duplicate listings within your feed.

Eases in making feed wide changes.  

 

Also see these links for more information - 

 

https://support.google.com/merchants/?hl=en#topic=3404818 - General Overview of Google Merchant Center

 

On your first upload of your registered Data Feed, it will enter into a review, this can take a few days to be approved. Before uploading and to avoid any problems, I would suggest reading the policy guidelines - 

 

https://support.google.com/merchants/answer/188484?hl=en

 

If you have any specific questions relating to any part of creating your feed or account, please note them here and I will be happy to assist you. 

 

 

Tom Wilson
Freelance Adwords & Google Shopping Consultant

If you find this or another response helpful within the forum "please accept as solution" to further assist and direct others.

 

 

 

 

 

View solution in original post

Re: Multiple Feeds in Google Merchant Center

Badged Google Partner
# 2
Badged Google Partner
Hello Kusum K,

the main premise for having multiple feeds in PLAs is that feeds have to offer different products(IDs). Therefore Google never gets to the point where it has to decide whether to show the same product from feed 1,2,3....x.

Alex
Marked as Best Answer.
Solution
Accepted by topic author kusum k
September 2015

Re: Multiple Feeds in Google Merchant Center

Top Contributor Alumni
# 3
Top Contributor Alumni

Hi Kusum

 

This link will give you the general overview and instructions on Data Feeds.

 

https://support.google.com/merchants/answer/188478?hl=en

 

However, I will include what I feel more relevant and from my personal experience below and a few useful links.

 

Unless you have a very large catalog of items, then creating more than one feed is not necessary. You would be advised of this limit being reached within your account, then you could take action to upload the remaining items in a different format or by registering a secondary feed.

 

As already stated, no matter which feed your item(s) are found within, they are all within one account, so in turn will be "selected" by Google if the item is relevant to a users search and also the bid amount set within your account is achievable to return your listing within the results. 

 

As Google uses your feed content to return your items to users, this is what is used, rather than the Data Feed name.

 

If you do go ahead and create more than one feed, for whatever reason you see fit, it is important to keep your items from changing from feed to feed, for instance...

 

Feed 1 - Includes items 1-1000

Feed 2 - Includes items 1001-2000

 

You would therefore want all the items to stay within their relative feeds as moving could cause duplicate problems, say you accidently upload feed one with items 1-1500 your items would then be found within both Data Feeds. 

 

It is also very important to keep your ID's within your feed the same for the lifetime of the item, changing this at any point can result in the item being classed as a new upload and enter into review, you would then lose any historical value for the item.

 

I am aware some users in the past created different Data Feeds in order to better categorise their items, one feed for shoes, one feed for jumpers, one feed for accessories etc.. However, as you are now able to create ad groups based on an attribute within your feed in your shopping campaigns, this would be a more advisable route to take.  - https://support.google.com/adwords/answer/3455481?hl=en

 

Having one feed helps with -

 

Allowing you to ensure your items are all uploaded and changes made to any items are reflected.

Reduces the risk of duplicate listings within your feed.

Eases in making feed wide changes.  

 

Also see these links for more information - 

 

https://support.google.com/merchants/?hl=en#topic=3404818 - General Overview of Google Merchant Center

 

On your first upload of your registered Data Feed, it will enter into a review, this can take a few days to be approved. Before uploading and to avoid any problems, I would suggest reading the policy guidelines - 

 

https://support.google.com/merchants/answer/188484?hl=en

 

If you have any specific questions relating to any part of creating your feed or account, please note them here and I will be happy to assist you. 

 

 

Tom Wilson
Freelance Adwords & Google Shopping Consultant

If you find this or another response helpful within the forum "please accept as solution" to further assist and direct others.

 

 

 

 

 

Re: Multiple Feeds in Google Merchant Center

[ Edited ]
Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭

Thanks Alex

Re: Multiple Feeds in Google Merchant Center

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭
Thanks Tom