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Multipack Item price disapproved

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# 1
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My website sells some items which are sold in multiples which, in return for buying in multiples, are offered at different prices, ie "Buy 1 " £5 each, Buy 3 " £4 eac" etc.

After many conversation with Google, they finally recommended that an entry for each multiple of the product be included in my feed using the "multipack" tag which I did. I now have the following for such items:

 

<item>
<g:id>EXL230</g:id>
<title>D'Addario EXL230 Electric Bass Strings - 55-110</title>
<description>The D'Addario EXL230 Electric Bass Strings are for players that want a big heavy, thunderous tone whilst still retaining brightness. In Heavy 55-110 gauge. The D'Addario EXL230 Electric Bass Strings in heavy gauge are for players that want a big heavy, thunderous tone whilst still retaining brightness. If you downtune then these heavy gauge strings are the ideal choice. The XL Nickel Wound Electric Bass Strings are precision wound ensuring every string has excellent intonation and superb consistency - know as the &quot;The Player's Choice&quot; amongst bass players of all genres and styles. Heavy gauging, an ideal combination of bright, booming tone and comfortable feelRound wound with nickelplated steel for a distinctive bright tone with clear fundamentalsFits long scale basses with a string scale length of up to 36 1/4 inchesMade in the U.S.A. for the highest quality and performanceString Gauges: Wound .055, .075, .090, .110Environmentally friendly, corrosion resistant packaging for strings that are always fresh</description>
<link>https://giggear.co.uk/buy/d-addario-exl230-heavy</link>
<g:image_link>https://giggear.co.uk/data/img/product/main/4633.jpg</g:image_link>
<g:condition>new</g:condition>
<g:availability>in stock</g:availability>
<gSmiley Tonguerice>19.99 GBP</gSmiley Tonguerice>
<g:brand>D'Addario</g:brand>
<g:gtin>019954925482</g:gtin>
<g:mpn>EXL230</g:mpn>
<g:shipping>
<g:country>GB</g:country>
<g:service>Royal Mail 1st Class</g:service>
<gSmiley Tonguerice>3.29 GBP</gSmiley Tonguerice>
</g:shipping>
<g:shipping>
<g:country>GB</g:country>
<g:service>Courier</g:service>
<gSmiley Tonguerice>6.99 GBP</gSmiley Tonguerice>
</g:shipping>
<g:delivery_weight>0.13 Kg</g:delivery_weight>
<g:custom_label_0>2-5 Days</g:custom_label_0>
</item>


<item>
<g:id>EXL230-3PK</g:id>
<title>D'Addario EXL230 Electric Bass Strings - 55-110 - 3 Pack</title>
<description>The D'Addario EXL230 Electric Bass Strings are for players that want a big heavy, thunderous tone whilst still retaining brightness. In Heavy 55-110 gauge. The D'Addario EXL230 Electric Bass Strings in heavy gauge are for players that want a big heavy, thunderous tone whilst still retaining brightness. If you downtune then these heavy gauge strings are the ideal choice. The XL Nickel Wound Electric Bass Strings are precision wound ensuring every string has excellent intonation and superb consistency - know as the &quot;The Player's Choice&quot; amongst bass players of all genres and styles. Heavy gauging, an ideal combination of bright, booming tone and comfortable feelRound wound with nickelplated steel for a distinctive bright tone with clear fundamentalsFits long scale basses with a string scale length of up to 36 1/4 inchesMade in the U.S.A. for the highest quality and performanceString Gauges: Wound .055, .075, .090, .110Environmentally friendly, corrosion resistant packaging for strings that are always fresh</description>
<link>https://giggear.co.uk/buy/d-addario-exl230-heavy</link>
<g:image_link>https://giggear.co.uk/data/img/product/main/4633.jpg</g:image_link>
<g:condition>new</g:condition>
<g:availability>in stock</g:availability>
<gSmiley Tonguerice>53.97 GBP</gSmiley Tonguerice>
<g:brand>D'Addario</g:brand>
<g:gtin>019954925482</g:gtin>
<g:mpn>EXL230</g:mpn>
<g:shipping>
<g:country>GB</g:country>
<g:service>Royal Mail 1st Class</g:service>
<gSmiley Tonguerice>3.29 GBP</gSmiley Tonguerice>
</g:shipping>
<g:shipping>
<g:country>GB</g:country>
<g:service>Courier</g:service>
<gSmiley Tonguerice>6.99 GBP</gSmiley Tonguerice>
</g:shipping>
<g:delivery_weight>0.39 Kg</g:delivery_weight>
<g:multipack>3</g:multipack>
<g:custom_label_0>2-5 Days</g:custom_label_0>
</item>

 

This still doesn't work and google say that its a "prominence issue" with the display of the price on the landing page.

I really don't want to have my page redesigned and I don't understand why Google can't parse the variations when I am using the feed structure that they advised? - does anyone have any ideas?

Much thanks in advance.

1 Expert replyverified_user

Re: Multipack Item price disapproved

[ Edited ]
Top Contributor
# 2
Top Contributor


the most prominent displayed price on the (link) landing-page must be the
submitted and default add-to-cart price for the item and must include vat --
or is otherwise a policy violation and grounds for disapproval or suspension
from the program, at any time.

google is the final arbiter of prominent -- generally, that means only one,

single, price allowed on the landing-page or the price with the largest font

and most dominate color, above-the-fold, on the page.

for items sold in multiples, the total price for the minimum-number of items
sold must be submitted -- the landing page might also list the minimum quantity
and the price per unit, instead of the total price for the minimum number of
items sold; but, the prominent displayed price must still be the submitted price.

generally, the choices are:
(a) change the link landing-page to conform to all current rules and policies;
(b) do not submit the specific item-offers that do not conform to all policies --
delete such item-offers from the submitted data (feed) altogether.

for example, for this use-case, both the prominent and
submitted price should likely be 19.99 -- not 17.99 --
since one seems to be the minimum quantity sold.

 

for multi-packs, a separate link url would likely be required;

either as a url parameter that changed the displayed price

and offer that could be crawled by google or a separate url  --

otherwise, such a multi-pack could not be submitted at all;

for example, if three was not the minimum-quality sold.

using rich-snippets with the optional automatic-item-updates feature

can sometimes help google determine the proper price on the page --

but the most prominent displayed price must still match the submitted price.


otherwise, a support specialist should likely be re-contacted directly.

that said, there are other campaign-types and ad-formats that do not have

such strict rules or policies and that might be used to advertise such offers.