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Multi-Client Product Ads - Who Pays?

[ Edited ]
Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Greetings,

 

I have a marketplace site with a Multi-Client Google Product Ads account where I can add client sub-accounts for individual sellers who wish to advertise on Google Product Ads.

 

Is it possible for sellers to fund their own Ads and manage this on their own? For instance, our marketplace will not be funding the Ads, but we would like sellers to be able to fund their own Ads.

 

Thanks

1 Expert replyverified_user
2 ACCEPTED SOLUTIONS

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: Multi-Client Product Ads - Who Pays?

Top Contributor
# 2
Top Contributor

(1) each marketplace may decide who pays --

either the marketplace or marketplace-seller.

 

(2) yes; simply create an interface within the marketplace that allows
each marketplace-seller to (cross) link their existing adwords-account

to a corresponding merchant-center-sub-account.

 

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Ryan W
September 2015

Re: Multi-Client Product Ads - Who Pays?

[ Edited ]
Top Contributor
# 4
Top Contributor

first, you're welcome.

(1) no -- there is no such direct configuration option;
the payment and data flow is based on account-linking.

(2) yes -- google-shopping has listed only (pay-per-click)
google-adwords product-listing-ads for quite some time.

(3) no -- assuming a use-case of sellers managing payments and campaigns;
given that use-case, the marketplace handles only the one-time linking and
then any ongoing inventory (feed) updates, per marketplace-seller -- there
should be no need for the marketplace to have any adwords-account whatsoever.

 

the above use-case assumes only the seller has an adwords account.

only if the maketplace decides to manage adwords-campains
or the adwords-payments (or both) for the entire marketplace --
each individual marketplace-seller -- would there be any need
for an adwords-account; then and only then would an adwords
my-client-center-account likely be considered.

View solution in original post

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: Multi-Client Product Ads - Who Pays?

Top Contributor
# 2
Top Contributor

(1) each marketplace may decide who pays --

either the marketplace or marketplace-seller.

 

(2) yes; simply create an interface within the marketplace that allows
each marketplace-seller to (cross) link their existing adwords-account

to a corresponding merchant-center-sub-account.

 

Re: Multi-Client Product Ads - Who Pays?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Thanks for the response. Is there a configurable option in the Google merchant center for deciding whether the individual seller pays?

Also, I'm assuming that Google Products/Shopping Ads is the same as Adwords now?

Finally, do I need a Multi-Client Adwords account in addition to the Multi-Client Merchant account in order to do this?

Thanks
Kind regards
Marked as Best Answer.
Solution
Accepted by topic author Ryan W
September 2015

Re: Multi-Client Product Ads - Who Pays?

[ Edited ]
Top Contributor
# 4
Top Contributor

first, you're welcome.

(1) no -- there is no such direct configuration option;
the payment and data flow is based on account-linking.

(2) yes -- google-shopping has listed only (pay-per-click)
google-adwords product-listing-ads for quite some time.

(3) no -- assuming a use-case of sellers managing payments and campaigns;
given that use-case, the marketplace handles only the one-time linking and
then any ongoing inventory (feed) updates, per marketplace-seller -- there
should be no need for the marketplace to have any adwords-account whatsoever.

 

the above use-case assumes only the seller has an adwords account.

only if the maketplace decides to manage adwords-campains
or the adwords-payments (or both) for the entire marketplace --
each individual marketplace-seller -- would there be any need
for an adwords-account; then and only then would an adwords
my-client-center-account likely be considered.

Re: Multi-Client Product Ads - Who Pays?

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭
Thanks for your answers, you've cleared up a lot of my concerns!

Kind regards