AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

Ads
2.7K members online now
2.7K members online now
For questions related to Google Shopping and Merchant Center. Learn to optimize your Shopping ads
Guide Me
star_border
Reply

Mixed unit and each pricing

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Some of our products are sold by the ounce or pound. Other products are just sold by each item. How do we specify for the non unit priced items?

1 Expert replyverified_user

Re: Mixed unit and each pricing

Top Contributor
# 2
Top Contributor
for identical items sold in bulk as a single item-offer, not per any unit,
simply submit the multipack attribute with an exact value of TRUE

for different items sold as a single item-offer, simply
submit the is_bundle attribute with a value of TRUE

unit-pricing refers to most any unit: volume, weight, area, length, or count;
items sold by the ounce or pound are considered unit-price item-offers --
for items sold per-unit simply submit the unit_pricing_measure
and unit_pricing_base_measure attributes with accurate values.

for any item-offer, including any bulk or multi-pack offers,
the price submitted must match the single landing-page price
and add-to-cart price, for the minimum number of units sold.

for any other bundled-offer simply be certain that the
submitted price matches the single landing-page price
and add-to-cart price, for the minimum amount sold.

of course, posting an exact offer would likely
help with providing more exact suggestions.

otherwise, some product-offers or pricing-models
are simply not a good fit for product-listing-ads --
other campaign-types and ad-formats are available
for advertising such offers.

otherwise, a support specialist at google may be contacted directly.

see also
https://support.google.com/merchants/answer/188494#multipack
https://support.google.com/merchants/answer/188494#is_bundle
https://support.google.com/merchants/answer/188494#unit_prices
https://support.google.com/merchants/answer/188494#item_group_id