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Migrating Traditional PLA Campaigns to Shopping Campaigns

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# 1
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I'm preparing to move an existing PLA campaign to the newer Shopping Camapaign settings in Adwords. Is it possible to just tweak the settings for the existing PLA campaign, or do I have to create a completely new campaign with the new 'Shopping" settings?

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Accepted by topic author Ryan B
September 2015

Re: Migrating Traditional PLA Campaigns to Shopping Campaigns

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# 2
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Hello, Ryan.

Shopping and PLA are different campaign types (actually PLA is a subtype of Search Network only campaigns) so you'll have to create a new campaign and use whatever data from the PLA campaign (bids, for instance).
Calin Sandici, AdWords Top Contributor | Find me on: Google+ | Twitter | LinkedIn | myBlog
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Marked as Best Answer.
Solution
Accepted by topic author Ryan B
September 2015

Re: Migrating Traditional PLA Campaigns to Shopping Campaigns

Top Contributor
# 2
Top Contributor
Hello, Ryan.

Shopping and PLA are different campaign types (actually PLA is a subtype of Search Network only campaigns) so you'll have to create a new campaign and use whatever data from the PLA campaign (bids, for instance).
Calin Sandici, AdWords Top Contributor | Find me on: Google+ | Twitter | LinkedIn | myBlog
Was my response helpful? If yes, please mark it as the ‘Best Answer.’ Learn how here.

Re: Migrating Traditional PLA Campaigns to Shopping Campaigns

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# 3
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Thank you very much for getting back to me so quickly.

Re: Migrating Traditional PLA Campaigns to Shopping Campaigns

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# 4
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Don't mention it, Ryan. Good luck!
Calin Sandici, AdWords Top Contributor | Find me on: Google+ | Twitter | LinkedIn | myBlog
Was my response helpful? If yes, please mark it as the ‘Best Answer.’ Learn how here.

Re: Migrating Traditional PLA Campaigns to Shopping Campaigns

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# 5
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also, the data (feed) being submitted may need to change -- to use the
shopping campaign's custom_label_0 and related attributes, depending
on the new campaign and product-group details.

the adwords_labels and adwords_grouping attributes used to
to help create groups for product-target bidding strategies,
are not supported in shopping-campaigns.
https://support.google.com/merchants/answer/188494
https://support.google.com/adwords/answer/3455481

Re: Migrating Traditional PLA Campaigns to Shopping Campaigns

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# 6
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Shopping Campaigns now automatically suggest segmentations for product groups. As long as your data feed meets Google specifications.

You MUST pause the former PLA and begin rebuilding a new Shopping Campaign even if its a migration. The PLA's are retired at the end of the month.