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Need your help/advice to clear our below 2 doubts.We hope you will understand our queries and give proper response-

Lets say we were running site "www.example.com" and using adwords, analytics, merchant centre shopping account, google tag manager on it so coding/tracking of all these google products is already available on the site.Now we have just changed the name of the site from "www.example.com" to "www.example2.com" rest everything is same.

*So should we add the new site "www.example2.com" in adwords and analytics to work it properly for the ad campaigns or we can run ads without doing anything because "www.example.com" is already added in the adwords ? 

*And can we use the other google products on our new site as it is because there tracking/coding is already present on our site codes, or do we need to remove all the previous codes from our site and needs to install them again because our site name have been changed ? 

1 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
March

Merchant

[ Edited ]
Top Contributor
# 2
Top Contributor

for the google-merchant-center and shopping-ads, the
typical steps required for a domain-name change are:

(1) be certain that the new domain/website is up,
running, and meets all shopping-ad policies --
for all pages and all links on the new website.

 

if possible, have someone purchase one or two item-offers,

from the new website, to be certain that the shopping-cart,

and all e-commerce checkout-flows, are working properly.

(2) verify the new domain within webmaster-tools (google-search-console):
https://support.google.com/webmasters/answer/35179

(3) change the existing merchant-center feed data with the new link url's --
generally, only change the link related attributes such as link, image_link,
additional_image_link, mobile_link, etc. -- never change the id/sku of any

physical inventory item.

(4) change the verified-domain settings in merchant-center-account;

(5) resubmit the existing registered feed with the updated link url's --
then, wait 72-hours or so for google to process and re-insert the data;

google may take a day or so to fully process and crawl the updated links.

inspect the processed items, by clicking on the item's title, under the
products-list-tab -- check the images and click on the items' new links.

also, check the shopping-campaign to be certain all data is available --
if the original id values and the original data-feed are used, to update the
domain name, then there should be no issues with the shopping-campaign.

generally, for google-analytics-tracking, if the new website's data, added
to the existing website's data, is wanted, and the same tracking-id is used,
then nothing on the website needs to change; simply update the default url
for the same tracking-id, within the google-analytics-account -- however,
if all new data is wanted, then both the google-analytics-account and the
website would need to be updated with the new tracking-id -- the choice,
of whether to add to the existing data, or start with all new data, is rather
up to the merchant.

that said, for any google-analytics related questions, the best
likely course would be to ask within the google-analytics-forum,

before making any changes related to tracking --
https://www.en.advertisercommunity.com/t5/Google-Analytics-Using-AdWords/bd-p/AdWords_Related

 

View solution in original post

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
March

Merchant

[ Edited ]
Top Contributor
# 2
Top Contributor

for the google-merchant-center and shopping-ads, the
typical steps required for a domain-name change are:

(1) be certain that the new domain/website is up,
running, and meets all shopping-ad policies --
for all pages and all links on the new website.

 

if possible, have someone purchase one or two item-offers,

from the new website, to be certain that the shopping-cart,

and all e-commerce checkout-flows, are working properly.

(2) verify the new domain within webmaster-tools (google-search-console):
https://support.google.com/webmasters/answer/35179

(3) change the existing merchant-center feed data with the new link url's --
generally, only change the link related attributes such as link, image_link,
additional_image_link, mobile_link, etc. -- never change the id/sku of any

physical inventory item.

(4) change the verified-domain settings in merchant-center-account;

(5) resubmit the existing registered feed with the updated link url's --
then, wait 72-hours or so for google to process and re-insert the data;

google may take a day or so to fully process and crawl the updated links.

inspect the processed items, by clicking on the item's title, under the
products-list-tab -- check the images and click on the items' new links.

also, check the shopping-campaign to be certain all data is available --
if the original id values and the original data-feed are used, to update the
domain name, then there should be no issues with the shopping-campaign.

generally, for google-analytics-tracking, if the new website's data, added
to the existing website's data, is wanted, and the same tracking-id is used,
then nothing on the website needs to change; simply update the default url
for the same tracking-id, within the google-analytics-account -- however,
if all new data is wanted, then both the google-analytics-account and the
website would need to be updated with the new tracking-id -- the choice,
of whether to add to the existing data, or start with all new data, is rather
up to the merchant.

that said, for any google-analytics related questions, the best
likely course would be to ask within the google-analytics-forum,

before making any changes related to tracking --
https://www.en.advertisercommunity.com/t5/Google-Analytics-Using-AdWords/bd-p/AdWords_Related