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Merchant>Campaign>Shopping nothings happened, should I pole it?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

HI there, I am really so new at this it's probably too early to ask anything but I can not seem to find the specifics in other posts I have absorbed. 

I started with AdWords about a month a go, got going pretty strong as I learned the ropes around structuring my campaigns and extensions, keywords and and and well you know. Last week I got it in my head that it would be awesome If I could get my crafting up into those nice picture ads too, so I joined the merchant center absorbed a lot of info, annoyed a few chat reps too as we set everything up, I have a campaign and a couple ad groups and tried real hard to make a dozen ads, but of course i learned that I can not do that so I gave the campaigns generous starting budgets and bids so as to get a feel for how things worked... and...

 

My items have been green, 'ready to serve' for all of about 5 minutes now and I haven't gotten any traffic except about 90 imps in the middle of the night last night when my campaigns do not usually run... but nothing else yesterday or today so far, alls quiet no imps nothing, just eligible with what I think and hope is a competitive bid of just over 2 and a quarter a good daily budget with wiggle room and it's not wiggling at all. everything is all green and ready everywhere except I have a notification in merchant center about missing meta data, that went on there last week and I put product specs materials and mpn and and well lots of stuff on my site and the next day everyone was green, and I did get those few midnight imps, so I am wondering, 

 

should I poke it? I keep poking and am not sure If I am doing things right.

 

I have 4 items in merchant center that are all Green 'Active" for Shopping Ads and Dynamic Remarketing

there is the one notification about missing micro data that was there before I put all the things on the web page about materials.

Flat Rate Shipping and Tax are set and are identical to those used on my site.

Adwords I have created a Campaign, 2 ad groups, split on all the way down to exact item category as mine, the other ad group i left as it was.

I have set the campaign strategy and financed the endeavor, bids set, everything is eligible and I did have 90 imps last night. 

 

maybe if I used a bigger stick?

3 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author Matthew T
November

Re: Merchant>Campaign>Shopping nothings happened, should I pole it?

[ Edited ]
Top Contributor
# 7
Top Contributor

performance in the auctions is based mainly on the bid and quality factors.

 

(a) be certain there is only one primary-feed registered for the target-country;

 

never delete the registered feed unless a person at google indicates to do so;

verify that id values never, ever, change, after the id has been assigned to a

physical inventory item and each physical inventory item has a unique id value.

 

a best-practice is to use a mix of letters and numbers for id; e.g.

abc123

 

verify only physical items are being submitted --

each physical inventory item must be submitted

individually, as a separate item.

 

verify accurate physical inventory availability for each physical item.

 

(b) be certain all submitted data and images adhere
to all google's recommendations and best-practices --

simply being approved and ready-to-serve does not

necessarily mean the data is high enough quality to

win in the auctions over time.

 

for example, brand, mpn, and gtin are designed for global-trade
and must be submitted with valid and proper values as assigned
by the manufacturer to the exact item being sold and that item is

currently being sold by multiple retail merchants -- or is otherwise

grounds for lowering quality over time, or disapproval, at any time.

 

self-assigned or invalid global-trade-data are generally not allowed;
items that have never been assigned valid global-trade-data, by the

manufacturer, must be submitted with identifier_exists set to no --

without any brand, mpn, or gtin values, whatsoever.

 

for example, title and description are critical;
title should name the physical item succinctly;
description should describe the exact physical 
item being sold and shipped, or describe physical
characteristics of that item -- without any ancillary
or irrelevant information.

 

(c) verify prices are competitive;

 

(d) be certain all landing-pages adhere to all
google's recommendations and best-practices;

 

(e) consider starting with only one, single, shopping-campaign with
only one, single, ad-group and a set of product-groups and bids,
based on a clear set of bid-strategies and predefined business-goals;

 

(f) consider attributes to help implement bid-strategies --

 

for example, bidding higher on seasonal-items or high-margin items using
custom-labels, or bidding lower on specific manufacturer-brands or certain
types of items using brand and google_product_category or product_type;

 

(g) never use live-searches to verify items are being seen --
using live-searches, especially for small inventory sets,
can lower click-through-rates and cause items to perform
poorly over time.

 

(h) be certain that any settings are not negatively impacting results --
for example, be certain to re-check any ad-scheduling related settings.

 

(i) carefully review impressions, clicks, and search-term reports,

to uncover any trends, or potentially adverse or negative outliers.

 

posting, here in public, all the attributes and specific values being

submitted, for one or two items that are performing poorly and for

one or two items that are not being seen, may allow other forum

members to offer more specific suggestions.

 

see also

https://support.google.com/merchants/answer/7052112

https://support.google.com/adwords/answer/3455573

https://support.google.com/adwords/contact/item_noshow

 

View solution in original post

Merchant>Campaign>Shopping nothings happened, should I pole it?

Top Contributor
# 2
Top Contributor

Hi Matthew,

 

The late at night impressions suggest to me that this is the only time your bids are sufficient. Raise your bids and see what happens.

 

Merchant>Campaign>Shopping nothings happened, should I pole it?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Alright Rob, I'll give it a swing and pray your wrong and right at the same tome...

Merchant>Campaign>Shopping nothings happened, should I pole it?

Top Contributor
# 4
Top Contributor

Google Shopping is a highly competitive market, for example branded products will do much better in getting impressions than non branded.

For example competitively priced products will do better than highly priced products.

etc...

 

I'm surprised you saw impressions after 5 minutes? That does not sound right as Google Adwords has a delay of 2 to 3 hours.

 

Make sure the product data is relevant, and understand that the title is the keyword matching.

 

Also note if your in a niche business that does not have much competition or traffic that this can also be the cause.

 

Check you have not added any negative keywords you want to show up for and that you have correctly setup the location and ad scheduling.

 

As we can't look into your account, providing suggestions is very hard.

 

Hope it helps.

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Re: Merchant>Campaign>Shopping nothings happened, should I pole it?

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭

@Emmanuel F wrote:

Google Shopping is a highly competitive market, for example branded products will do much better in getting impressions than non branded.

For example competitively priced products will do better than highly priced products.

etc...

I'm surprised you saw impressions after 5 minutes? That does not sound right as Google Adwords has a delay of 2 to 3 hours.

Make sure the product data is relevant, and understand that the title is the keyword matching.

Also note if your in a niche business that does not have much competition or traffic that this can also be the cause.

Check you have not added any negative keywords you want to show up for and that you have correctly setup the location and ad scheduling.

As we can't look into your account, providing suggestions is very hard.

Hope it helps.



Emanuel,

I am very sorry to have confused you, "about 5 minutes ago" is just a saying to express that maybe one is being impatient. It was something like more than a day,

 

On another foot,

I had another imp last night, I had doubled my CPC to 4 and it told me I had 100.00% of the 'Search Impr Share' but I am not sure that is accurate, I did some searches for items in my category and it looks like everyone selling 'wallet chains' are actually selling purses that are super expensive so my poor pitiful 4 dollar CPC might not reach the hemline of these fellows. My items are hand crafted motorcycle club chains. I would thing that there is a greater imp share to be had when my search ads are getting 6-8k imps a day...

 

I must be doing something wrong, I'm going to double up my CPC again for today and see if it helps any

Merchant>Campaign>Shopping nothings happened, should I pole it?

Visitor ✭ ✭ ✭
# 6
Visitor ✭ ✭ ✭

I am at like 10 day of all items approved and campaign funded without my items appearing in the search, I sent an email to support some time ago and have never received a reply about this account in question, though I received a letter from support about my other merchant account saying that my items should be appearing within 48 hours, or to write them, that was about 3 days ago and I am still not appearing in search.

 

Anyone have any ideas?

Marked as Best Answer.
Solution
Accepted by topic author Matthew T
November

Re: Merchant>Campaign>Shopping nothings happened, should I pole it?

[ Edited ]
Top Contributor
# 7
Top Contributor

performance in the auctions is based mainly on the bid and quality factors.

 

(a) be certain there is only one primary-feed registered for the target-country;

 

never delete the registered feed unless a person at google indicates to do so;

verify that id values never, ever, change, after the id has been assigned to a

physical inventory item and each physical inventory item has a unique id value.

 

a best-practice is to use a mix of letters and numbers for id; e.g.

abc123

 

verify only physical items are being submitted --

each physical inventory item must be submitted

individually, as a separate item.

 

verify accurate physical inventory availability for each physical item.

 

(b) be certain all submitted data and images adhere
to all google's recommendations and best-practices --

simply being approved and ready-to-serve does not

necessarily mean the data is high enough quality to

win in the auctions over time.

 

for example, brand, mpn, and gtin are designed for global-trade
and must be submitted with valid and proper values as assigned
by the manufacturer to the exact item being sold and that item is

currently being sold by multiple retail merchants -- or is otherwise

grounds for lowering quality over time, or disapproval, at any time.

 

self-assigned or invalid global-trade-data are generally not allowed;
items that have never been assigned valid global-trade-data, by the

manufacturer, must be submitted with identifier_exists set to no --

without any brand, mpn, or gtin values, whatsoever.

 

for example, title and description are critical;
title should name the physical item succinctly;
description should describe the exact physical 
item being sold and shipped, or describe physical
characteristics of that item -- without any ancillary
or irrelevant information.

 

(c) verify prices are competitive;

 

(d) be certain all landing-pages adhere to all
google's recommendations and best-practices;

 

(e) consider starting with only one, single, shopping-campaign with
only one, single, ad-group and a set of product-groups and bids,
based on a clear set of bid-strategies and predefined business-goals;

 

(f) consider attributes to help implement bid-strategies --

 

for example, bidding higher on seasonal-items or high-margin items using
custom-labels, or bidding lower on specific manufacturer-brands or certain
types of items using brand and google_product_category or product_type;

 

(g) never use live-searches to verify items are being seen --
using live-searches, especially for small inventory sets,
can lower click-through-rates and cause items to perform
poorly over time.

 

(h) be certain that any settings are not negatively impacting results --
for example, be certain to re-check any ad-scheduling related settings.

 

(i) carefully review impressions, clicks, and search-term reports,

to uncover any trends, or potentially adverse or negative outliers.

 

posting, here in public, all the attributes and specific values being

submitted, for one or two items that are performing poorly and for

one or two items that are not being seen, may allow other forum

members to offer more specific suggestions.

 

see also

https://support.google.com/merchants/answer/7052112

https://support.google.com/adwords/answer/3455573

https://support.google.com/adwords/contact/item_noshow