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Merchant data feed - how to automatize everything in the best way

Rising Star
# 1
Rising Star

Dear community members, 

 

We need to generategoogle merchant feed for a small ecommerce website selling jewellry. 

 

Previously we were using specific software which automates everything and creates specific scheldule to upload new data feeds but this time we don't have budget for it as it's not going to be lot's of products. 
Please share your experience. 

 

Thank you. 

Cheers, Alexey
UAWC Agency
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Accepted by topic author Alexey C
September 2015

Re: Merchant data feed - how to automatize everything in the best way

Top Contributor Alumni
# 2
Top Contributor Alumni

Hi Alexey

 

Could you provide more details on your current set-up? 

 

Shopping Cart

E-Commerce Platform

Extension you used previously

The number of items you are currently stocking

The frequency of change to stock/prices etc..

 

If your site never changes, then you can create a datafeed and then have Google fetch this on a schedule, so if you place your feed on a URL, ensure this never changes and is always up to date, then all you then need to do, is have Google fetch the Datafeed on a daily, weekly basis.

 

If you are needing to create a Datafeed from Scratch, then you will need to follow the guidelines set here 

 

Shopping Policy - https://support.google.com/merchants/answer/188484

Data Feed Specifications - https://support.google.com/merchants/answer/188494

 

You can create a Datafeed in different formats, using a spreadsheet software or text editor to result in a tab delimented feed or an xml feed.

 

Tab - https://support.google.com/merchants/answer/160588

XML - https://support.google.com/merchants/topic/2473799?hl=en&ref_topic=3404777

 

Alternatively, you can use a Google Spreadsheet - https://support.google.com/merchants/answer/2364723

 

A lot of the time, you will find free plugins that will create a datafeed from your store, if you are a user of say, Shopify, woocommerce etc.. 

 

If you can supply some more details of your setup, as mentioned above, I can possible help you further.

 

Tom Wilson
Freelance Adwords & Google Shopping Consultant

If you find this or another response helpful within the forum "please accept as solution" to further assist and direct others.

 

Re: Merchant data feed - how to automatize everything in the best way

[ Edited ]
Rising Star
# 3
Rising Star

Hi Tom,

Thanks for your reply with usefull links and explanations.
By the way can I upload feed without putting feed on a specific URL - just uploading it from Google Doc for example.

Shopping Cart - Magento
E-Commerce Platform - Magento
Extension you used previously - https://www.gomage.com/
The number of items you are currently stocking - 16
The frequency of change to stock/prices etc.. - once in a month

Can you also tell me what is the difference between shopping cart and E-Commerce Platform ( I thought E-Commerce Platform should include shopping card).

Cheers,
Alexey

 

NOTE: this post was delayed by a filter, and was manually released at 11:02 AM by a Community Manager. Our apology for the delay.

Cheers, Alexey
UAWC Agency
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer.’

Re: Merchant data feed - how to automatize everything in the best way

Top Contributor Alumni
# 4
Top Contributor Alumni

Hi Alexey,

 

(I don't see your reply here in the forum, however, i did get the email of your response, so see answers below)

 

Yes, you can upload your Datafeed to Google through FTP or manually through the dashboard if you do not wish to place your feed on an URL.

 

Upload Methods - https://support.google.com/merchants/answer/188477?hl=en-GB

 

Below are some plugins for Magento - Some Free, some are payable.

 

http://www.magentocommerce.com/magento-connect/google-content-api-for-shopping.html

http://www.magentocommerce.com/magento-connect/improved-google-shopping.html

http://www.magentocommerce.com/magento-connect/simple-google-shopping.html

 

Although I do have experience with Magento, I do not have experience with these particular plugins, so I couldn't tell you how effective they are.

 

With your small item count, you could probably create a manual feed and maintain it with very little difficulty.

 

Tom Wilson
Freelance Adwords & Google Shopping Consultant

If you find this or another response helpful within the forum "please accept as solution" to further assist and direct others.

 

 

Re: Merchant data feed - how to automatize everything in the best way

Rising Star
# 5
Rising Star
Ok, I will do everything manually for this project. Thanks Tom.
Cheers, Alexey
UAWC Agency
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer.’

Re: Merchant data feed - how to automatize everything in the best way

Top Contributor Alumni
# 6
Top Contributor Alumni

No Problem, If you need anything else, please let us know.

 

Tom Wilson
Freelance Adwords & Google Shopping Consultant

If you find this or another response helpful within the forum "please accept as solution" to further assist and direct others.