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Merchant Feed - Still confused about how many Feeds one should or should not use. Please Help!

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# 1
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I have a Feed which has 2 different types of products, Wall Clocks and Console Gaming Hardware.   2 completely  different types of products. So should I be using 2 different feeds? Originally I only had Wall Clocks in the Feed and they did ok. But since I have added the Console Gaming Hardware, it seems the Wall Clocks no longer receive clicks and no where near the impressions they used to get. Is this about including 2 completely different types of product on one Feed?

 

Thanks

1 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
2w

Re: Merchant Feed - Still confused about how many Feeds one should or should not use. Please Help!

[ Edited ]
Top Contributor
# 2
Top Contributor

only one, single, primary-feed, per target-country, is ever needed --
usually unless the merchant has large, on-hand, physical inventory --
between 50,000 or 100,000 items or so.

all submitted data is funneled into the linked ad-account --
regardless of how the product-data is submitted to google.

the single primary-feed can handle from one to 100,000 inventory items --
from apparel to ant-farms, hammers to handbags, zippers to zoom-lenses.

generally, if new products, especially different types of products,
are updated/added in the merchant-center's products-list, then the
ad-account should also be adjusted with an updated bidding-strategy --
usually by adjusting the shopping-campaign's product-groups.

attributes, not feeds, are what drives the grouping together of products.

all items are funneled into the linked ad-account -- attributes,
within the submitted data, are what is used to help divide items,
or group items together, to implement a bidding strategy, within
the shopping-campaign's product-groups.

a feed cannot be used for any such divisions or related purpose --
effectively, the ad-account will ignore any such feed container.

the bid and quality factors -- such as submitted data, website details, product
ratings and merchant reviews, click-through-rates, etc -- determine outcomes

in the ad-auctions (impressions) and strongly influence click performance.

attributes, and their values, are critical, with respect to implementing an
effective bidding strategy and performance in the ad-auctions -- not feeds.

first, look to the quality of all submitted data,
and how the product-groups and bidding details
have been adjusted, to accommodate the new

products and business-goals of the merchant.

 

View solution in original post

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
2w

Re: Merchant Feed - Still confused about how many Feeds one should or should not use. Please Help!

[ Edited ]
Top Contributor
# 2
Top Contributor

only one, single, primary-feed, per target-country, is ever needed --
usually unless the merchant has large, on-hand, physical inventory --
between 50,000 or 100,000 items or so.

all submitted data is funneled into the linked ad-account --
regardless of how the product-data is submitted to google.

the single primary-feed can handle from one to 100,000 inventory items --
from apparel to ant-farms, hammers to handbags, zippers to zoom-lenses.

generally, if new products, especially different types of products,
are updated/added in the merchant-center's products-list, then the
ad-account should also be adjusted with an updated bidding-strategy --
usually by adjusting the shopping-campaign's product-groups.

attributes, not feeds, are what drives the grouping together of products.

all items are funneled into the linked ad-account -- attributes,
within the submitted data, are what is used to help divide items,
or group items together, to implement a bidding strategy, within
the shopping-campaign's product-groups.

a feed cannot be used for any such divisions or related purpose --
effectively, the ad-account will ignore any such feed container.

the bid and quality factors -- such as submitted data, website details, product
ratings and merchant reviews, click-through-rates, etc -- determine outcomes

in the ad-auctions (impressions) and strongly influence click performance.

attributes, and their values, are critical, with respect to implementing an
effective bidding strategy and performance in the ad-auctions -- not feeds.

first, look to the quality of all submitted data,
and how the product-groups and bidding details
have been adjusted, to accommodate the new

products and business-goals of the merchant.