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Merchant Feed File unit_​​pricing_​​measure

[ Edited ]
Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello,

 

So this has been a problem for a while, but I'll try my best to explain it as I understand it, as I've only just taken it on.

 

We have a file we give to the Merchant Center for the feed. It has all the regular variables, including:

unit_pricing_measure

unit_pricing_base_measure

(ct is the unit being used for these.)

 

However the feed only shows the sale price, not the price per unit. (Ex. It's showing that 75 footballs cost $129, instead of 1 football costing $1.72)

 

More example for examples sake: (columns have been removed to just show the relevant ones, left a few that might be relevant, I just don't know ¯\_(ツ)_/¯)

idtitlepricecurrencygoogle_product_categoryavailabilitysale_priceunit_pricing_measureunit_pricing_base_measurecustom_label_0multipack
3ex_item_title160USDSporting Goods > Athletics > Soccerin stock149.550ct1ctbulk50

 

As far as I understand it, we only need to add these to the spreadsheet, and google will do the math for us.

Is there somewhere we have to turn this on? Maybe a place to indicate we want price per unit.

 

I'm running out of ideas and the guy before me couldn't figure it out, any help would be great!


1 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author Scott C
March

Merchant Feed File unit_​​pricing_​​measure

[ Edited ]
Top Contributor
# 4
Top Contributor

first, you're welcome and thank you for the added details.

the specific issue likely has nothing whatever to do with
the unit-pricing-attributes nor google's displaying or not
displaying any per-unit pricing.

rather, the issue is likely tied to google's policies related to bulk-purchases.

if a merchant allows a customer to add-to-cart the identical product, as
a single item-offer, even if the item is also sold in bulk, and the item can
be properly purchased, sold, and shipped, then the minimum number of

items allowed to be sold, purchased, and shipped, is one; price/sale_price

may then be submitted for that one, single, physical inventory item, being

purchased, sold, and shipped.

for the example, the website would likely need to be updated,
so that a user could indeed purchase one, single, unit, as the
minimum-number of items allowed to be sold -- not 10 --

in addition to actually shipping the one-unit physical item.

all other policies, related to landing-pages and bulk items
for example, would also need to be followed, to avoid a
disapproval, or suspension from the program, at any time.

if other merchants seem to not be following the policies --
for example, submitting a unit-price, when a single unit
cannot be purchased, sold, and shipped, then the potential
policy-violation may be reported directly to google.

google's display and formatting for per-unit pricing
is rather unrelated and is typically in addition to
(aside or below) the bulk-purchase-price and does
use unit-pricing-related attributes -- however if the
bulk purchase required is for one, single, item, that
issue likely becomes rather irrelevant.

 

as an aside, pop-ups, overlays, and submitting merchant

data for any global-trade-data/manufacturer's data, are

generally policy violations and grounds for a policy flag;

also, if a sale-price has an end date then the submitted

sale_price must be kept up-to-date, or an end-date may

be submitted for the item -- sale_price_effective_date.

 

 

View solution in original post

Merchant Feed File unit_​​pricing_​​measure

[ Edited ]
Top Contributor
# 2
Top Contributor

first, google may display a unit-price purely at google's discretion,
in specific contexts, even if all the rules and policies are followed.

also, google may display per-unit details
only for specific product-categories --
in addition to only specific contexts.

yes, google will do the math.

there is no specific place to indicate a price-per-unit is wanted --
google decides the format and display details of all shopping-ads.

to allow google to display a unit-price in specific contexts, at google's
discretion, there are specific policies and rules for price, sale_price,
unit_pricing_measure, and unit_pricing_base_measure, that must reflect
how the item-offer is being sold and shipped, especially price, sale-price,
and any minimum-order-quantity requirements that are required by a

customer,  on the website and especially during e-commerce checkout,

and any minimum-order-value-shipping requirements, when applicable.

 

for example --

(1) price must be submitted for the minimum-number of products that
the merchant require's a user to purchase -- or is otherwise a policy
violation and grounds for disapproval or suspension, at any time.

for example, if a user must purchase a minimum of 75 items,
at 1.72 for one, then a price of 129.00 must be submitted.

(2) sale_price is only allowed to be submitted under the following conditions:
(a) price must be submitted for the full price, for the minimum-order;
(b) sale_price is less than the submitted price;
(c) sale_price must be submitted for the minimum-number of products that
the merchant requires a user to purchase -- in some/most contexts, the

sale_price will be displayed and overrides price, so the same similar price
related policies must also be followed for sale_price.

for example, if a user must purchase a minimum of 75 items, at
1.10 for one, then the sale_price of 82.50 must be submitted --

with a price of 129.00

(3) unit_pricing_measure and unit_pricing_base_measure must use the same units;
if ct is used as a unit, and google is not displaying the proper unit details
in specific contexts, try submitting a space between the value and unit, or
submit only a numeric value; for example, for an xml feed:
<g:unit_pricing_base_measure>1</g:unit_pricing_base_measure>
<g:unit_pricing_measure>75</g:unit_pricing_measure>
or
<g:unit_pricing_base_measure>1 ct</g:unit_pricing_base_measure>
<g:unit_pricing_measure>75 ct</g:unit_pricing_measure>

energy_efficiency_class overrides unit_pricing_measure, for an item-offer.

posting, here in public, a specific url link to the exact
item-offer, all the attributes and values, as submitted,
and processed under the final-attributes section of the
products-list-tab, after clicking on the item's title, specifc

search-terms, specific screen-captures of exactly what

is being seen, etc., may allow other forum-members to

offer more specific suggestions.

otherwise, google may be contacted directly.

 

Re: Merchant Feed File unit_​​pricing_​​measure

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Thank you very much for taking the time to try and help us.

 

Here's a screen shot of the product feed (it's targeting USA and I'm from Canada, so I use the AdWords tool to see it)

Ours is highlighted in yellow. But as you can see we're at a disadvantage because everyone else's "looks" cheaper, even though the end price is rather similar.

minifootballs.PNG

 Here's it's Final Attributes:

Final attributes

 

expand_less

title
10 Custom Printed Rubber Basketball - Mini Size | Add Your Logo and Message
id
191
price
$170.00
sale price
$123.80
availability
in stock
condition
new
age group
adult
brand
Promotional Products by Mini Throw Balls
currency
USD
custom label 0
bulk
description
Mini Basketballs Rubber Basketball 7"The Miniature Rubber Basketballs are absolutely amazing for promotional giveaways! Madeof high quality rubber with an athletic valve inserted, these mini rubber basketballs are a foolproof marketing and promotional idea. Order your custom printed logo on these Mini Rubber Basketballs in bulk or wholesale today.Use the Mini Rubber Basketballs for:-Seniors awards and gifts, Graduations-Career accomplishments and championships-School events, sport days, end of year celebrations, homecoming-Party favors for Birthdays, Bar Mitzvahs, reunions, weddings, Final Four parties-Corporate retreats, company events, tournaments-Promotional giveaways excellent for grand openings, anniversaries, sales events-Fundraising, community events-Marketing and advertising-Trade shows, conventions, other gatherings-Beach parties, Pool parties, BarbecuesTake control of the court with these Custom Mini 7" Rubber Basketballs Recommendations: Dark ink colors. Printing surface is textures, bold graphics recommended. Unless specified the white panel will be imprinted. Balls Ship Inflated Qty:10
genre
Mini Basketballs
google product category
Sporting Goods > Athletics > Basketball > Basketballs
manufacturer
Mini Throw Balls
max handling time
5
min handling time
2
model number
MSRB
mpn
MSRB
multipack
10
product type
basketball
shipping height
17 in
shipping label
ship_150
shipping length
24 in
shipping weight
15 lb
shipping width
19 in
unit pricing base measure
1 ct
unit pricing measure
10 ct
 
 
Again any input is appreciated. I'm starting to get a funny feeling that everyone else gets this to work by having "sample" landing pages.
Marked as Best Answer.
Solution
Accepted by topic author Scott C
March

Merchant Feed File unit_​​pricing_​​measure

[ Edited ]
Top Contributor
# 4
Top Contributor

first, you're welcome and thank you for the added details.

the specific issue likely has nothing whatever to do with
the unit-pricing-attributes nor google's displaying or not
displaying any per-unit pricing.

rather, the issue is likely tied to google's policies related to bulk-purchases.

if a merchant allows a customer to add-to-cart the identical product, as
a single item-offer, even if the item is also sold in bulk, and the item can
be properly purchased, sold, and shipped, then the minimum number of

items allowed to be sold, purchased, and shipped, is one; price/sale_price

may then be submitted for that one, single, physical inventory item, being

purchased, sold, and shipped.

for the example, the website would likely need to be updated,
so that a user could indeed purchase one, single, unit, as the
minimum-number of items allowed to be sold -- not 10 --

in addition to actually shipping the one-unit physical item.

all other policies, related to landing-pages and bulk items
for example, would also need to be followed, to avoid a
disapproval, or suspension from the program, at any time.

if other merchants seem to not be following the policies --
for example, submitting a unit-price, when a single unit
cannot be purchased, sold, and shipped, then the potential
policy-violation may be reported directly to google.

google's display and formatting for per-unit pricing
is rather unrelated and is typically in addition to
(aside or below) the bulk-purchase-price and does
use unit-pricing-related attributes -- however if the
bulk purchase required is for one, single, item, that
issue likely becomes rather irrelevant.

 

as an aside, pop-ups, overlays, and submitting merchant

data for any global-trade-data/manufacturer's data, are

generally policy violations and grounds for a policy flag;

also, if a sale-price has an end date then the submitted

sale_price must be kept up-to-date, or an end-date may

be submitted for the item -- sale_price_effective_date.