AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

Ads
4.6K members online now
4.6K members online now
For questions related to Google Shopping and Merchant Center. Learn to optimize your Shopping ads
Guide Me
star_border
Reply

Merchant Centre Issues - Policy Violation

[ Edited ]
Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Post Removed

2 Expert replyverified_user

Merchant Centre Issues - Policy Violation

[ Edited ]
Top Contributor
# 2
Top Contributor

 

shopping-ads have rather strict rules related to global-trade --
especially with respect to printer/ink related product-offers.

google's policies related to global-trade, especially with respect to
compatible, refurbished, and any third-party printer related products,

apply mainly to the physical inventory item that is being sold and

shipped to the customer.

the major attributes involved are typically: condition, title,
image_link, identifier_exists, google_product_category, and
the manufacturer-assigned, unique-product-identifier attributes
brand, mpn, and gtin.

 

the policies depend on the physical product --

being sold and shipped -- not on how an item

or attributes may be submitted.

for example, if the physical inventory item is only compatible with
a particular brand, but the title that is submitted starts with the
actual brand name, then that is a policy violation and grounds for
disapproval, or a suspension from the program, at any time.

valid global-trade-data, gs1 bar-code and digits, are typically stamped
directly on the product or package, at the factory, by the manufacturer --
submitting any invalid or inexact global-trade-data, or not adhering to
any of the related policies for the physical item, simply to appear,
or not appear, within the mix of certain shops on google-shopping,
is a policy violation and grounds for disapproval or a permanent

suspension from the program, at any time.

simply changing gtin, mpn, brand, product_type, or google_product_category,
etc., to force-fit an item into a particular spot on google-shopping, for example,

may temporarily avoid the automated-policy-systems; however, once the issues
are re-reviewed by the policy-teams, if the physical-inventory-item and any of the

associated submitted data, do not align with the appropriate policies, then the

policy-flag will simply be reapplied, potentially permanently and potentially with

additional policy-flags, related to attempting to circumvent google's systems.

 

otherwise, the compare-prices and other groups

on google-shopping are mainly automated and

based on submitted data and how users may

search, or search over time -- submitted data

cannot violate the policies, simply to force-fit

into a particular group for example.

the length of time items have been active as shopping-ads have no impact
on the policies or the violation-flag -- google does not check for all possible

policy issues within all submitted data, or on the website, at all times, and

google may update their policies or policy-detection-systems from time to

time, so a policy-flag may be triggered at any time.

if the items cannot be submitted with the
proper, valid, exact, global-trade-data and

related attributes and values for shopping-ads,

for the specific physical inventory item-offer,

then, other ad-formats and campaign-types
may be a better fit for advertising.

see also
https://www.gs1.org/barcodes/ean-upc

https://support.google.com/merchants/answer/160161

https://support.google.com/merchants/answer/7558050

https://support.google.com/merchants/answer/7559666

https://support.google.com/merchants/answer/7052112

 

Merchant Centre Issues - Policy Violation

[ Edited ]
Top Contributor
# 3
Top Contributor

first, you're welcome.

generally, any gtin submitted must adhere to the current policies,
and must match the gs1 bar-codes, assigned by the manufacturer
of the physical item, and stamped on the physical item, or package,
by the manufacturer, typically at the factory, during manufacturing.

however, there were additional, new, policies related to global-trade-data and
other attributes, in particular, for compatible, refurbished, third-party, oem,
printer/ink related products -- these updated policies were scheduled to go
into effect, beginning this year.

if there were any printer/ink related products being submitted, before this
year, or earlier in the year, some changes were likely required, to most all
the submitted data, to stay in compliance with the new policies -- if there
were no changes made, to any data, the chances that all existing data was
also in compliance with the new, updated, policies would be rather unusual.

attempting to circumvent the current policies, with respect
the the physical item, or misrepresenting the product by
submitting any inaccurate data with respect to any attribute,
is grounds for an additional policy-flag, and all such items,
and any related items, being preemptively, or permanently,
disapproved by google, regardless of any future corrections.

if items, or related items, are being preemptively disapproved,
then any inappropriate changes will likely trigger the physical
inventory items to be disapproved, eventually; typically, for any
preemptive disapproval, the items must be fixed with respect to
the current, updated, policies, and waiting at least a week for
google's automated re-review, or possibly the id value changed,
to force a re-review, depending on the issue -- of course, an id
change will cause all historic performance and quality details

to be lost, so should not be done indiscriminately, or without

careful consideration.

that said, posting, here in public, more specific details, such as a
specific url link to a specific landing-page, screen-captures of the
disapproval details, all the attributes and values being submitted
for one or two flagged items, screen-captures of all final-attributes
under the products-tab for one or two items, etc., may allow other
forum-members to offer more specific suggestions.

regardless, google is the final arbiter of all policies.

 

Merchant Centre Issues - Policy Violation

[ Edited ]
Top Contributor
# 4
Top Contributor

generally, forum-members can offer suggestions based on
the information that is posted here in the public forum.

having approval from a brand-manufacturer tends to
only affect trademark related policies -- not google's
new, updated, policies for printer/ink products.

if there were no changes made to any data, since the first of the year,
and printer/ink products were being submitted, the likelihood of all data
still being in compliance with all the updated policies seems rather small.

google's new policies depend mainly on the physical product details --
for example, the manufacturer and supply-chain of the ink, the related
container details, and the manufacturer and supply-chain details related
to any ink refills; these details determine any changes required for the
submitted data, such as title, product-images, google_product_category,

condition, identifier_exists, etc., for the new, updated, policies.

 

 

 

Merchant Centre Issues - Policy Violation

Top Contributor
# 5
Top Contributor

Hello Clive, this is a public forum and members are ether volunteers helping others or members seeking help. The nature of your issue is a complex / resource / time extensive exercise. Due to the complexity of the issue public help might not be available in the way you require.

 

Saying you meet all requirements is one sided and Google has the final ruling what is approved and what not. If Google has not approved the feed, than the likelihood of meeting the requirements is not the case, otherwise you would be approved.

 

The best likely course of action is to have a read here last couple of posts and read the 3rd page : https://www.en.advertisercommunity.com/t5/forums/v3_1/forumtopicpage/board-id/google-shopping/thread...

 

Hope it helps.

Twitter | Linkedin | Community Profile | Shopping Feed Tips From FeedArmy
Did you find any helpful responses or answers to your query? If yes, please click on ‘Accept As Solution’