Merchant Center required for PLAs?
When I click on my competitors PLA’s it brings me directly to their website for purchase. If I don't want to sell on Google, can I still create PLAs? I.e. Is Merchant Center account and product feed required for PLAs?
Re: Merchant Center required for PLAs?
Hi, June! Yes, for Product Listing Ads (sometimes just called "Shopping Ads"), you'll need to setup a Merchant Center account. The Merchant Center account provides the data that Google uses to create the ads.
All Shopping Ads that use Merchant Center data will take the visitor to the merchant's website when they click on an ad (just like AdWords ads). You can also click the "Shop for X on Google" link above the ads to get to expanded ads on a Google search result page.