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Merchant Center Update: New Feed Specs

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# 1
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Google Merchant Center Update: Carrier-Calculated Shipping Feature

 

Attention Googlers and ECommerce Owners: Do you currently manage or run Google Shopping campaigns for an online store in the US? A big announcement was made today by the Google Shopping team. Below is the announcement and you may also visit US Product Feed Specifications:

 

“Today, we’re introducing support for dimensional weight shipping rates for carrier-calculated shipping methods in Google Merchant Center. This update lets you define the dimensions of your packages used for shipping taking into account the length, width, and height of a package — in addition to the weight you already provide. We’ve created three new attributes that merchants can add to their product data to provide the dimensions of shipping packages for an item: ‘shipping length’, ‘shipping width’, and ‘shipping height’. Merchants who have active carrier-calculated methods for the US may need to provide these three additional attributes in their product data in order to allow accurate shipping rate calculations based on dimensional weight. If you’re unsure if your carrier is using a new dimensional weight rate model, or whether your shipments will be impacted, please verify directly with your shipping carrier. If your carrier has changed the way they calculate shipping rates, you will need to add the following three attributes for items utilizing carrier-calculated shipping rates based on dimensional weight. Starting April 6th, 2015, we’ll begin verifying that merchants using carrier-calculated rates are providing accurate rates by including these new attributes when the shipping rate is calculated based on dimensional weight. If merchants do not add these new attributes, we’ll continue to calculate the shipping rate based on weight only, which could lead to inaccurate shipping rate calculations. Accounts with inaccurate shipping rates will be suspended from Google Shopping.” –GOOGLE SHOPPING TEAM

Re: Merchant Center Update: New Feed Specs

Badged Google Partner
# 2
Badged Google Partner
Thanks for sharing this Anthony!