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Merchant Center Feed - What is correct 'Description' type

[ Edited ]
Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello.

 

I recently created a Feed in my merchant centre. I am not sure what I am supposed to put in for 'description'. Currently, I have about 30 keywords associated with my product as the description but I have been told this is incorrect.

Please advise, should I input an actual paragraphed description or just a list of words associated with the product?

 

Thanks

1 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author Babs D
1 month ago

Re: Merchant Center Feed - What is correct 'Description' type

[ Edited ]
Top Contributor
# 2
Top Contributor

yes -- an actual paragraph.

professional and grammatically correct language is the minimum requirement.

all text must be written using logical sentences,
with proper and correct grammar, capitalization,
and spelling, with no typos.

the information should be easy for users in the target-country to understand.

the description should simply describe the physical item,
or the physical characteristics, of the actual, exact, item
being sold and shipped -- never merely a list of words.

 

use plain text -- never any formatting, other than the

standard punctuation, found on a typical keyboard.

the first 15, 60, or 100 characters may be used by google for display --
the remaining characters should be used to help the user understand
the specific physical item being purchased.

a best-practice is to consider the first 15-50 or so characters
as important for display, to summarize the product being sold,
and consider all remaining characters allowed, by the attributes
specification, as important for indexing and search relevancy, with
respect to the physical item-offer and the physical characteristics
of the item.

 

also, the description submitted to google and the description on

the link landing-page, seen by all users, should effectively match.

 

do not include information about the shop, shipping, or purchase;

description should describe only the physical product being sold.


generally, never use just a list of words for the description --
that is a policy violation and grounds for lower quality, or a
disapproval flag, at any time.

 

see also

https://support.google.com/merchants/answer/7052112

https://support.google.com/merchants/answer/7052112#description

 

 

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Babs D
1 month ago

Re: Merchant Center Feed - What is correct 'Description' type

[ Edited ]
Top Contributor
# 2
Top Contributor

yes -- an actual paragraph.

professional and grammatically correct language is the minimum requirement.

all text must be written using logical sentences,
with proper and correct grammar, capitalization,
and spelling, with no typos.

the information should be easy for users in the target-country to understand.

the description should simply describe the physical item,
or the physical characteristics, of the actual, exact, item
being sold and shipped -- never merely a list of words.

 

use plain text -- never any formatting, other than the

standard punctuation, found on a typical keyboard.

the first 15, 60, or 100 characters may be used by google for display --
the remaining characters should be used to help the user understand
the specific physical item being purchased.

a best-practice is to consider the first 15-50 or so characters
as important for display, to summarize the product being sold,
and consider all remaining characters allowed, by the attributes
specification, as important for indexing and search relevancy, with
respect to the physical item-offer and the physical characteristics
of the item.

 

also, the description submitted to google and the description on

the link landing-page, seen by all users, should effectively match.

 

do not include information about the shop, shipping, or purchase;

description should describe only the physical product being sold.


generally, never use just a list of words for the description --
that is a policy violation and grounds for lower quality, or a
disapproval flag, at any time.

 

see also

https://support.google.com/merchants/answer/7052112

https://support.google.com/merchants/answer/7052112#description

 

 

Merchant Center Feed - What is correct 'Description' type

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Celebird... life saver.

 

The campaign is still learning and says there is 5 days left. I will change the description now but do you think I will still be punished?

 

Thanks

Merchant Center Feed - What is correct 'Description' type

[ Edited ]
Top Contributor
# 4
Top Contributor

first, you're welcome.

 

the best likely course is to make the changes as soon as possible --

simply change only the issues that need addressing and re-upload.

 

generally, the higher the quality, the better the performance, and

the smaller the bid required to win in the auctions over time.

 

google does not check for all issues all the time --

but the information submitted usually does impact

quality more immediately; typically within 72-hours

or so, depending on the details.