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Merchant Ad Approved, Enable but not showing?

[ Edited ]
Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I submitted my ad, it was reviewed, approved, linked and enable in my adwords account.

The ad has the green check mark under shopping.  Keywords have been added, budgets set.  It's now been over 24hrs since all of this was done and my ad is still not showing. 


Am I missing something? 

1 Expert replyverified_user
Marked as Best Answer.
Accepted by topic author Sarah F
April 2016

Re: Merchant Ad Approved, Enable but not showing?

[ Edited ]
Top Contributor
# 2
Top Contributor

new items may sometimes take 72-hours or so before the
website and images are crawled for additional policy issues.

be certain to check the diagnostics-tab for any account, feed, or item
related issues under the blue-boxes, in the merchant-center-account.

product-listing-ads do not use keywords.

product-listing-ad relevance is based on the attribute
details (title, description, color, gtin, product_type, etc.)
within the submitted data (feed) -- not keywords.

a product-listing-ad shows based on the bid, the quality of
all data submitted, and winning a slot in the ad-auctions.

currently, about the only way to verify product-listing-ads are showing is to
inspect the impression and click data directly within the shopping-campaign --
not actual searches.

unfortunately, searching for your own items will not necessarily
show any results, and are not at all indicators that the items
(product-listing-ads) are, or are not, showing for others.

importantly, searching for your own items or the same or similar items,
especially over and over again or without any positive (click) actions, can
adversely effect long-term auction performance, rank, and cost-per-click,
by lowering click-through-rates, as no positive actions are taken when the
ads are shown; such items may also be removed from those auctions.

for other campaign-types and ad-formats the ad-preview-and-diagnostics-tool
can be used to verify ads can show -- currently, product-listing-ads have
no such equivalent tool; highly ranked product-listing-ads may show on
google-search, if the ad-preview-tool is used, but the results are less
useful with respect to google-shopping.

product-listing-ads are not guaranteed to show for any specific search-term --
an ad's impressions and clicks can only be checked directly within the account.


otherwise, forum-members cannot look into accounts or submitted data;
however, a support-specialist at google may be contacted directly --

see also

Re: Merchant Ad Approved, Enable but not showing?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Thanks for the response!