Merchant Account and Adwords[ Edited ]
June - last edited June
Is it absolutely necessary to have paid ads to display your product through merchant account. It seems so, I started on this thinking it would be like Amazon, where sponsored ads were a promotional option, not a mandatory step? If that's the case, then it makes it very difficult to sell low value items via this channel.
Merchant Account and Adwords
While on the surface it might seem impossible to make a profit if the items you are promoting don't cost much and you have to pay for clicks.
But consider two other factors:
1. The lifetime value of a customer. Once they buy anything from you, you have their email address, and that means you can promote your products to them for free.
2. Over 50% of sales that come from Google Shopping ads are for a different product than the one they clicked on.
Re: Merchant Account and Adwords
yes -- all display of products via
the merchant-center-account are
now paid ads.
payment is per click and mandatory.