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Mapping Google Product Categoies

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# 1
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I'm in the middle of mapping product categories for a client's website, who sells sporting goods. 

 

The issue I'm facing at the moment is there are certain items that I can't seem to find according to Google's directory. Some of the categories I'm looking to map include netball, flags and banners, flagpoles, and banner poles. Do the categories have to be mapped as sporting goods, or can they be generic?

 

Thanks.

1 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author David R
April 2016

Re: Mapping Google Product Categoies

[ Edited ]
Top Contributor
# 2
Top Contributor

google_product_category and product_type
should simply reflect the physical product.

(a) google_product_category

for google_product_category simply use the highest level, broad,
but exact, google-defined, taxonomy value that best categorizes
the physical item or how the physical item might be used --
there is no need to use a specific low-level value if none exists.

for example --
Sporting Goods > Outdoor Recreation > Outdoor Games > Tetherball > Tetherball Poles
or simply:
Sporting Goods

for example --
Home & Garden > Decor > Flag & Windsock Accessories > Flag & Windsock Poles
or simply:
Home & Garden

google_product_category must simply match a google-defined value exactly.

(b) product_type

for product_type just about any relevant value may be used --
product_type may be used to more exactly define a taxonomy.

for example --
Flag Poles and Banner Poles > Flag Poles > Classic Range Pole

both google_product_category and product_type are used to:

(1) help google determine which attributes are required for the type of item;
for example, apparel clothing requires a color -- so, while a more specific
taxonomy value is usually best and recommended, only a broad, high-level,
value is needed;

(2) segment items within the shopping-campaign,
to help create effective bidding strategies --

for example, bidding higher on all flagpoles

but lower on all tetherball related products.

(3) help google find a specific physical item during searches on
google-shopping and for grouping relevant product-listing-ads.

all three uses should be taken into account when deciding on a category value.

 

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author David R
April 2016

Re: Mapping Google Product Categoies

[ Edited ]
Top Contributor
# 2
Top Contributor

google_product_category and product_type
should simply reflect the physical product.

(a) google_product_category

for google_product_category simply use the highest level, broad,
but exact, google-defined, taxonomy value that best categorizes
the physical item or how the physical item might be used --
there is no need to use a specific low-level value if none exists.

for example --
Sporting Goods > Outdoor Recreation > Outdoor Games > Tetherball > Tetherball Poles
or simply:
Sporting Goods

for example --
Home & Garden > Decor > Flag & Windsock Accessories > Flag & Windsock Poles
or simply:
Home & Garden

google_product_category must simply match a google-defined value exactly.

(b) product_type

for product_type just about any relevant value may be used --
product_type may be used to more exactly define a taxonomy.

for example --
Flag Poles and Banner Poles > Flag Poles > Classic Range Pole

both google_product_category and product_type are used to:

(1) help google determine which attributes are required for the type of item;
for example, apparel clothing requires a color -- so, while a more specific
taxonomy value is usually best and recommended, only a broad, high-level,
value is needed;

(2) segment items within the shopping-campaign,
to help create effective bidding strategies --

for example, bidding higher on all flagpoles

but lower on all tetherball related products.

(3) help google find a specific physical item during searches on
google-shopping and for grouping relevant product-listing-ads.

all three uses should be taken into account when deciding on a category value.