AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

2.8K members online now
For questions related to Google Shopping and Merchant Center. Learn to optimize your Shopping ads
Guide Me
star_border
Reply

Lower price badge

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Is there a way to show a badge or notification on your products in Google shopping that says something like "new lower price" through Google Merchant Center or Google AdWords? 

 

I am not using a sale or promotion on the products we are just lowering the price on certain products to drive better competition. 

1 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author Stephen H
July 2017

Lower price badge

[ Edited ]
Top Contributor
# 2
Top Contributor

the short answer is no.

currently, there is no direct mechanism to force any such
lower-price promotional-text, or badge, for shopping-ads.

importantly perhaps, promotional-text for a shopping-ad is not allowed,
either in an ad-account's shopping-campaign or in any submitted product
(feed) data or within any product image, or is otherwise a policy violation

and grounds for disapproval or suspension from the program, at any time.

google may show such notifications, for shopping-ads, as automated
price-extensions -- based on historical and attribute-related signals,
and the context of the shopping-ad.

some signals, that may help trigger automated-price-extensions, include:
(a) decreasing an item's price, just once or twice, within 60 days;
(b) decreasing an item's price by 10% or more;
(c) submitting the sale_price attribute for any sale items --
assuming all google's sale-price related policies are followed.

however, these techniques, in no way, guarantee that google's
automated-price-extensions will be triggered for shopping-ads --
and there is no way to force the specific promotional-text that

google may display; e.g. 54% price drop, etc.

or, there is the merchant-promotions-program for certain types of promotional
text, submitted by merchants, that google may display in certain ad contexts.

or, there are other campaign-types and ad-formats --
for more control over ad-display and promotional-text.

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Stephen H
July 2017

Lower price badge

[ Edited ]
Top Contributor
# 2
Top Contributor

the short answer is no.

currently, there is no direct mechanism to force any such
lower-price promotional-text, or badge, for shopping-ads.

importantly perhaps, promotional-text for a shopping-ad is not allowed,
either in an ad-account's shopping-campaign or in any submitted product
(feed) data or within any product image, or is otherwise a policy violation

and grounds for disapproval or suspension from the program, at any time.

google may show such notifications, for shopping-ads, as automated
price-extensions -- based on historical and attribute-related signals,
and the context of the shopping-ad.

some signals, that may help trigger automated-price-extensions, include:
(a) decreasing an item's price, just once or twice, within 60 days;
(b) decreasing an item's price by 10% or more;
(c) submitting the sale_price attribute for any sale items --
assuming all google's sale-price related policies are followed.

however, these techniques, in no way, guarantee that google's
automated-price-extensions will be triggered for shopping-ads --
and there is no way to force the specific promotional-text that

google may display; e.g. 54% price drop, etc.

or, there is the merchant-promotions-program for certain types of promotional
text, submitted by merchants, that google may display in certain ad contexts.

or, there are other campaign-types and ad-formats --
for more control over ad-display and promotional-text.

Lower price badge

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

I see, that is unfortunate but it makes sense. 

 

Thank you for your insights!