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Low monthly budget

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi, 

 

What should the digital strategy be if the monthly budget for an ecommerce is just about 600-700 usd?

 

Is it advisable to go with PLA´s initially with a small budget for text ads? I would reckon the store has less than 500 products ?

 

what would be the best practice in this scenario?

2 Expert replyverified_user
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Marked as Best Answer.
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Accepted by topic author Anumita B
November 2015

Re: Low monthly budget

Top Contributor
# 2
Top Contributor

Hi Anumita,

Yes it is advisable to go with PLAs.

First give a try with small feed.
Benefits of PLAs

  • As a user can see the image, price and information about the product at the same time with PLA. So, there will be better qualified lead as compared to simply text ads.
  • More than one of your Product Listing Ads can appear for a given user search and, if relevant, a Product Listing Ad and a text ad can also appear at the same time. This means your reach with shoppers for a single search could double.
  • Even it will be better if you can try display campaigns for few trendy products with a small budget and analyse the performance.

Regards
Archit, AdWords Top Contributor, Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer.’

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Anumita B
November 2015

Re: Low monthly budget

Top Contributor
# 2
Top Contributor

Hi Anumita,

Yes it is advisable to go with PLAs.

First give a try with small feed.
Benefits of PLAs

  • As a user can see the image, price and information about the product at the same time with PLA. So, there will be better qualified lead as compared to simply text ads.
  • More than one of your Product Listing Ads can appear for a given user search and, if relevant, a Product Listing Ad and a text ad can also appear at the same time. This means your reach with shoppers for a single search could double.
  • Even it will be better if you can try display campaigns for few trendy products with a small budget and analyse the performance.

Regards
Archit, AdWords Top Contributor, Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer.’

Re: Low monthly budget

Top Contributor
# 3
Top Contributor
I recommend listing the current top selling products if the budget is too small. Than once the campaign grows and generates sales you can add more products and increase budget.
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