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Low Impressions on PLA Campaign

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# 1
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I am running a PLA campaign for my client. Impressions are very low. How can i increase the impressions. I have raised the bid amount as well. But it doesn't make much impact.

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Re: Low Impressions on PLA Campaign

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# 2
Top Contributor

Hi @Tarundeep S

 

Here are few suggestions for you -

 

  • Check your Search Impression Share. Are you losing considerably there? Do the fix. 
  • How does your bid and CTR compare against Benchmark? Take the data for more than a week to check it. If you are bidding lower, increase it to be around or a bit more than the benchmark initially. 
  • How's your website page load time? Is it take more than 3 to 5 seconds to load? Improve it. In my personal experience, shopping campaigns suffer a lot if the website load time is bad. 
  • Make your product names and descriptions descriptive enough so that it addresses potential search terms.
  • Make sure you are updating your feed every time you change product information or pricing on the site. 
  • Have granular product groups, or adgroups  would be even better. It will allow you to bid differently and more strategically on different product categories. 

All the best!

 

Thanks
Ratan Jha
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