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Local Inventory Ads - Required and Optional Feeds

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi,

 

It is not clear in the documentation which feeds are required or optional and if combinations are possible given the matching system. Can anyone please clarify?

 

According to: https://support.google.com/merchants/answer/3055932?hl=en&ref_topic=3052707

 

I understand we can have:

  • Online Product Feed
  • Local Product Feed
  • Local Inventory Feed
  • Google My Business Location Feed

 

For example:

  • Can we use the Online Product Feed with the Local Inventory Feed with the Locations feed (and avoid the Local Product Feed). In some cases the Online Product Feed may contain/mirror all the relevant products so the Local Product Feed may not be required.
  • Is the Online Product Feed optional or mandatory?

Any help would be appreciated.

 

Farmer

 

1 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author Dane W
July 2016

Re: Local Inventory Ads - Required and Optional Feeds

[ Edited ]
Top Contributor
# 2
Top Contributor

(1) no;
(2) optional if no shopping-ads are wanted,
or all local-products-feed data is submitted.

the on-line product-feed is used for a shopping-campaign and
may be used to connect to the local-products-feed so that a
subset of data can be submitted for the local-products-feed.

for example, the itemid attribute in the local-products-feed may be
connected to the id attribute in the online-products-feed, so that
the description attribute data is supplied only once.

regardless, the local-products-feed is required.

each feed provides data, for a single purpose,
that connects to the other, to create a whole;
the store-codes and sku or global-trade-data

connect the data-sources.

google decides, on-the-fly, which feeds are needed,
for a given context, from the possible data-sources.

- google-my-business-locations -- required location-details and store-codes;
- local-product-inventory-feed -- required per-store availability/price details;
- local-products-feed -- required inventory details for local-shopping-ads;

- online-products-feed -- optional inventory details for (local) shopping-ads;
- local-product-inventory-update -- optional quick inventory or price changes.

generally, all submitted data must be kept in sync with reality, at all times --
e.g. physical locations and store-hours, per-store quantities and prices,
physical on-hand product inventory details, and any website related reality.

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Dane W
July 2016

Re: Local Inventory Ads - Required and Optional Feeds

[ Edited ]
Top Contributor
# 2
Top Contributor

(1) no;
(2) optional if no shopping-ads are wanted,
or all local-products-feed data is submitted.

the on-line product-feed is used for a shopping-campaign and
may be used to connect to the local-products-feed so that a
subset of data can be submitted for the local-products-feed.

for example, the itemid attribute in the local-products-feed may be
connected to the id attribute in the online-products-feed, so that
the description attribute data is supplied only once.

regardless, the local-products-feed is required.

each feed provides data, for a single purpose,
that connects to the other, to create a whole;
the store-codes and sku or global-trade-data

connect the data-sources.

google decides, on-the-fly, which feeds are needed,
for a given context, from the possible data-sources.

- google-my-business-locations -- required location-details and store-codes;
- local-product-inventory-feed -- required per-store availability/price details;
- local-products-feed -- required inventory details for local-shopping-ads;

- online-products-feed -- optional inventory details for (local) shopping-ads;
- local-product-inventory-update -- optional quick inventory or price changes.

generally, all submitted data must be kept in sync with reality, at all times --
e.g. physical locations and store-hours, per-store quantities and prices,
physical on-hand product inventory details, and any website related reality.