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Local Inventory Ads-Google Maps

Badged Google Partner
# 1
Badged Google Partner
Hello Community, been awhile since I've been here. Yeah, sure, I missed you guys. Anyway, is anyone here doing Local Inventory Ads for clients?

I'm trying to study up on these in preparation of some of the new features rolling out to Maps that I've been reading about.

In some of the material, suggests that business owners have their Google Representative help them out with some of the set-up. Who would that be? Is a Google Partner a Google Representative in the matter?

Also, has anyone had any experience with setting these up for clients?

1 Expert replyverified_user

Re: Local Inventory Ads-Google Maps

[ Edited ]
Top Contributor
# 2
Top Contributor

for local-inventory-ads:

- the client's physical-store must first be verified via google-my-business;
- the client must be accepted into the google-local-shopping program;
- then, the client's individual, per-store, local-inventory
is submitted to google via the google-merchant-center;
- the local-inventory-ad's product-groups are managed and paid via the linked
account, under a shopping-campaign -- very similar to product-listing-ads --
with added channel and location-based filters and constraints.

generally, if the account is large enough, is already using
product-listing-ads, and has a registered physical store via
google-my-business then, a dedicated account-representative
may have already contacted the product-listing-ad merchant.

otherwise, the interest form must be submitted:

if accepted into the program, the client's associated
google-merchant-center-account or sub-account will
be updated to accept local-inventory-ad (feed) data.


note that local-inventory-ads and local-search-ads are rather different.

otherwise, google may be contacted directly --