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Listing Approved for Shopping but not Display?

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# 1
Visitor ✭ ✭ ✭

In merchant center, I uploaded a file with around 46 items.  Only 4 errors and majority of the items were approved for Shopping, but only a few were approved for Display.  No idea why.  The settings are set so that when items are processed into the feed, they are set for Display and Shopping.  The items do not seem to be showing up in Google Shopping when searching for the products.

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Re: Listing Approved for Shopping but not Display?

[ Edited ]
Top Contributor
# 2
Top Contributor

items must have enough bid and quality, to win in the ad-auctions,
in order to show when searching for products in google-shopping.

 

generally, display and shopping are two different destinations with different
rules, requirements, and policies; an item approved for one destination does
not necessarily mean that the same item will be approved for another.

the shopping-destination is for shopping-ads, such as on google-shopping;
the display-destination is for dynamic-remarketing-for-retail-ads only.

items may be excluded from a destination,
using the excluded_destination attribute.

if the issue relates to seeing shopping-ads on google-shopping --

 

first, if the items were submitted via a feed (file), then

check the feed-status details under the products-feeds

section of the merchant-center-account, by clicking on

the registered feed's name, for any issues related to

the submitted data or the feed file itself.

 

be certain only physical, on-hand, in stock, inventory items were submitted.

click on the title of a product item, in the products-list section,
to verify the status of the item, when the item was submitted,
and the information provided to google for each attribute.

be certain the item has a searchable status for the shopping destination.

check the products-diagnostics section of the merchant-center-account
for any account or website related issues -- google crawls websites
and landing-pages to verify conformance to all shopping-ad policies.

then, be certain that the item is matching a product-group
within an active shopping-campaign, has been assigned a
competitive bid, and is winning in the ad-auctions by
checking impression statistics, for the item, under the
linked ad-account.

also, be certain that any settings within the ad-account
are not blocking items from entering the ad-auctions --
such as negative-words.

note that searching for your own items may drastically lower click-through-rates
and adversely affect item performance in the ad-auctions; rather, always check
the statistics and search-terms within the ad-account, to verify items are being
seen -- not direct searches.

 

searches cannot verify if items are being seen by others and should not be used.


that said, forum-members can mainly offer suggestions based on the information
that is posted here in the public-forum -- forum-members cannot look into any
submitted data or accounts; posting an exact feed entry from an item, exact
status for the item in the merchant-center, some ad-account campaign details,
and other related information, posted publicly here in the public forum, may
sometimes help others offer more specific suggestions.

otherwise, google may be contacted directly for account-specific guidance.

see also
https://support.google.com/merchants/answer/160491
https://support.google.com/merchants/answer/6324486
https://support.google.com/adwords/topic/6275305
https://support.google.com/adwords/answer/3455573

Listing Approved for Shopping but not Display?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

"check the products-diagnostics section of the merchant-center-account
for any account or website related issues -- google crawls websites
and landing-pages to verify conformance to all shopping-ad policies.

then, be certain that the item is matching a product-group
within an active shopping-campaign, has been assigned a
competitive bid, and is winning in the ad-auctions by
checking impression statistics, for the item, under the
linked ad-account.

also, be certain that any settings within the ad-account
are not blocking items from entering the ad-auctions --
such as negative-words."

Thanks for the reply.  I looked at an item that had no errors on it that was approved for Shopping.  How do I set a bid on it?  How do I know if it is part of an active campaign?  It says 0 clicks under ad clicks.  I'm doing all of this from the Google Merchant Center, not Google Adwords/Adsense (forgot which one does ads).  Isn't there a way to show up in Google Shopping without paying anything?  Google will just show every site that lists the product you are searching for.  At least that is how I thought it works.  for example, if 15 stores have partnered up with you to list your fruit juice, then 15 vendors will show up in the search results in Google Shopping.  We are using Google Merchant Center to "feed" Google Shopping with all of our items from our website.

Listing Approved for Shopping but not Display?

[ Edited ]
Top Contributor
# 4
Top Contributor

first, you're welcome.

all items showing on google-shopping are now paid ads -- the cost is per-click.

google-shopping is now a highly competitive, dynamic, paid, advertising
auction; an item must have enough bid and quality, to win in the auctions,
to be seen, as a shopping-ad.

(1) a bid is set within the linked ad-account, under a shopping-campaign;

(2) an active (shopping) campaign is running, has a budget, and can show ads;
(3) a click requires a high enough bid and ad-quality to win in the auctions;
(4) there is no way to show up on google-shopping without paying;
(5) the google-merchant-center feeds the shopping-campaign --

merchants create product-groups to assign bids, to sets of items;
google uses shopping-campaign items and bids for the ad-auctions.

 

each click corresponds to a bid and the cost for that ad; payment is to google.

 

generally, the advertising budget should be enough

to over the cost of all wanted ads -- cover the bids --

based on the auction strategy and business goals.

 

all inventory-items from a website are not required to be submitted; however,
all items that are submitted as in stock must be in the merchant's current,
on-hand, physical inventory and require a bid to participate in the auctions --

items matching a product-group in a shopping-campaign are assigned a bid.

google no longer shows every site that lists a product
on google-shopping; rather, each time a search is done,
an auction takes place -- only items that win a slot,
in the auctions, can be seen.

 

winning in the ad-auctions is based on both the bid and quality.

google-shopping has not been free for quite some time.

for merchants to purchase (shopping) ads via bids --
https://support.google.com/adwords/

for publishers (unrelated to google-shopping) --
https://support.google.com/adsense/answer/9712

see also

https://support.google.com/adwords/answer/2454022

https://support.google.com/adwords/answer/2549115
https://support.google.com/adwords/topic/3119115
https://support.google.com/adwords/answer/6146252

https://support.google.com/adwords/topic/3119147
https://support.google.com/adwords/topic/6275305

https://www.youtube.com/watch?v=5ZnWq0XMClc

https://www.youtube.com/watch?v=ZrU5qL0bPJQ