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Linking Google AdWords MCC & Google Merchant Multi-Client Account

Badged Google Partner
# 1
Badged Google Partner

How does linking to your AdWords MCC level with the Merchant MCA level work?


I know that I can link my AdWords Account at different levels but even in the subaccount levels, there's a place where I can link to my MCC but I don't know how that affects my MCC. Does it have similar effect as linking Google Analytics at MCC top-level, where it is recommended to link individually instead at top level?


With that said, I can add the specified account within my MCC, but would I be specifying it under "Other AdWords accounts" section? 


What does it means to have both, my MCC and the client's account linked to the same subaccount in my MCA?


Thank you for your time,


- Jenna

1 Expert replyverified_user

Linking Google AdWords MCC & Google Merchant Multi-Client Account

[ Edited ]
Top Contributor
# 2
Top Contributor

all items submitted are funneled into the linked ad-account --
if there are multiple linked ad-accounts, then all items
submitted will be funneled into all linked ad-accounts.

the linking of multiple ad-accounts feature, especially for a
merchant-center-multi-client account, is mainly designed to
support complex marketplace or complex client scenarios --
for example, a marketplace may bid on certain items for all
individual sellers, by default, and then offer each individual
seller an option to also bid on a certain subset of products,
carefully filtered, at the campaign-level for example, to avoid
self-competition or suspensions for abusing-the-ad-network.

typically, within a merchant-center or merchant-center-multi-client account,
simply link to the ad-account, at the lowest level, based on whoever will be
responsible for paying the bills, or implementing the bidding strategy, for
the ad-auctions, for that particular client, seller, or website domain.