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Launching a German Site, what should i do in Merchant center?

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# 1
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We are launching a German site and we want to start appearing on German Google shopping. Should i set up a new Merchant center or can I use the German tab on the feed upload page?




1 Expert replyverified_user

Re: Launching a German Site, what should i do in Merchant center?

[ Edited ]
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# 2
Top Contributor

if the new target-country is under the same website (domain) then,
simply register a new feed and select germany as the target-country.

if the new target-country website is under a different top-level domain (.de)
then, simply contact google to convert the account to a multi-client-account:

there is no need to set up a new merchant-center to launch a new target-country.

in either case, a new shopping-campaign for the
new target-country will also need to be created.


note that the same feed (data) cannot be used across target-countries --
that is not allowed and will typically result in all items being unlisted,

rejected, the sites disapproved, or account suspended.


for example, be certain the feeds are different across all target-countries:




for example, be certain id values are different across all target-countries:




when registering the data-feed for a specific target-country, the
pull-down list of countries relates to (1) which target-country
rules and policies you must follow within your feed and on your
website; and (2) which google (shopping) target-country domain
your feed items may be listed.


generally, there are language, price, currency, shipping, delivery, customs,
product, payment, and product-listing-ad, requirements per target-country,
both on the website and within the feed.


typically, the website and e-commerce must first be changed to

accommodate the rules, policies, and guidelines of a target-country;

then, using the new landing-page information, a different feed is

created and changed to accommodate all rules and requirements

of the selected (registered feed's) target-country.


see also