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LTL Freight - Google Merchant Center

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# 1
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Hello all - almost 95% of my items ship via LTL freight carriers due to the size and weight of the products.  All of these products have been disapproved because I'm not proving a freight cost for them.

 

LTL is calculated on the fly using a LTL API on my website.  The cost varies based on weight, freight class, address type (residential, commercial, limited access, liftgate fees, etc...).

 

How in the world can I integrate that into my product feed and have freight calculated by google?  It just does not seem possible, especially when I am dealing with 2000+ products.  

 

All of these products are now inactive because of this change.

 

Thanks

1 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
March

Re: LTL Freight - Google Merchant Center

[ Edited ]
Top Contributor
# 2
Top Contributor

google has rather strict rules related to shipping for shopping-ads.

for example, the shipping submitted or set within the

account, for an item-offer,  must be either (a) exactly

accurate or (b) an overestimate -- with respect to the

cost a user will actually pay for delivery.

for freight-shipping, less-than-truckload shipping, or similar delivery
services, google has additional rules, policies, and requirements.

for example --

submit an accurate weight, of the offer being delivered,
using the shipping_weight attribute, with a value that
includes a number, space, and google-supported unit; e.g.
523.45 kg

similarly, submit accurate dimensions using the attributes:
shipping_length, shipping_width, and shipping_height, all
in google-supported-units; e.g.
76.2 cm

use a shipping-table to set up such shipping costs, within
the merchant-center-account for such items; use shipping_label
to identify such item-offers in the feed, especially if multiple
shipping tables or groups are required.

for example, submit the shipping_label attribute to assign a specific freight
class to each such item-offer and define multiple shipping groups within the
merchant-center-account, so that a table may be assigned to freight-classes
such as ltl-1, ltl-2, class-50, class-125, etc.

importantly perhaps, if there are any issues with submitting accurate shipping
costs, or setting appropriate shipping within the account -- such as when
using real-time rate-calculations during ecommerce-checkout-flow, cost
variations based on factors such as address-type or trucking-fees, etc --
then google requires that the highest possible shipping cost that any
user within the target-country, or directly targeted area, may possibly
pay, be submitted.

otherwise, all such items should likely be removed from the feed.

generally, some items, or categories of items, are simply not a good match
for shopping-campaigns -- in those cases, the best likely course would be to
prevent all such items from being submitted as shopping-ads, to help avoid
a more permanent suspension from the program, at any time -- and possibly
consider other campaign-types, or ad-formats, to advertise such item-offers.

 

View solution in original post

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
March

Re: LTL Freight - Google Merchant Center

[ Edited ]
Top Contributor
# 2
Top Contributor

google has rather strict rules related to shipping for shopping-ads.

for example, the shipping submitted or set within the

account, for an item-offer,  must be either (a) exactly

accurate or (b) an overestimate -- with respect to the

cost a user will actually pay for delivery.

for freight-shipping, less-than-truckload shipping, or similar delivery
services, google has additional rules, policies, and requirements.

for example --

submit an accurate weight, of the offer being delivered,
using the shipping_weight attribute, with a value that
includes a number, space, and google-supported unit; e.g.
523.45 kg

similarly, submit accurate dimensions using the attributes:
shipping_length, shipping_width, and shipping_height, all
in google-supported-units; e.g.
76.2 cm

use a shipping-table to set up such shipping costs, within
the merchant-center-account for such items; use shipping_label
to identify such item-offers in the feed, especially if multiple
shipping tables or groups are required.

for example, submit the shipping_label attribute to assign a specific freight
class to each such item-offer and define multiple shipping groups within the
merchant-center-account, so that a table may be assigned to freight-classes
such as ltl-1, ltl-2, class-50, class-125, etc.

importantly perhaps, if there are any issues with submitting accurate shipping
costs, or setting appropriate shipping within the account -- such as when
using real-time rate-calculations during ecommerce-checkout-flow, cost
variations based on factors such as address-type or trucking-fees, etc --
then google requires that the highest possible shipping cost that any
user within the target-country, or directly targeted area, may possibly
pay, be submitted.

otherwise, all such items should likely be removed from the feed.

generally, some items, or categories of items, are simply not a good match
for shopping-campaigns -- in those cases, the best likely course would be to
prevent all such items from being submitted as shopping-ads, to help avoid
a more permanent suspension from the program, at any time -- and possibly
consider other campaign-types, or ad-formats, to advertise such item-offers.