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Keywords and google shopping

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# 1
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I just started using google shopping. It seems like that the shopping ads are triggered when googles algorithm finds it relevant and not on individual keywords.

 

I have a lot of ad groups where I have targeted individual products, using the name, sku etc. of these products as keywords. Should I pause these ad groups, add the keywords from these ad groups as negative keywords in the shopping campaign, just leave everything as it is or how would you handle this?

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Marked as Best Answer.
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Accepted by topic author Klelund
September 2015

Re: Keywords and google shopping

[ Edited ]
Top Contributor
# 4
Top Contributor


yes, product-listing-ads can show up simultaneously alongside normal text-ads.

 

pausing campaigns might be needed to prevent self-competition; for example,
when the same (merchant-center feed) items exist within multiple campaigns --
such as during the transition from a regular-product-listing-ads-campaign to
a shopping-campaign for product-listing-ads.

also, an individual product can be bid on within a shopping-campaign;
a group could conceivably contain one item -- this would be separate
and apart from any text-ads.

otherwise, a product-listing-ads specialist at adwords might be contacted
to look directly into the account to help verify that the campaign's details
are aligned with your bid strategies and advertising budget and goals.

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Re: Keywords and google shopping

Top Contributor
# 2
Top Contributor
shopping-campains do not use keywords.

keywords (stuffing) is not allowed and is
grounds for lower quality or items being
disapproved, at any time.

all attributes within the feed are considered for relevance --
but especially the title and description attributes.

title should simply name the physical item;
description should simply describe the physical item
or how the physical product might be used -- using
plain (ascii) text and standard (english) spelling,
punctuation, capitalization, and grammar rules.

the structure of the campaign in conjunction with attributes
is mainly used to bid differently on different groups of items --
for example, to bid differently on shirts vs pants or high-margin
vs low-margin items.

that said, negative (key) words may be used
to restrict items from certain search-terms.

Re: Keywords and google shopping

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# 3
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@Celebird
So would you pause the existing campaigns targeting individual products or keep them running ?

If google shopping ads will show up simultaneously as normal text ads it would make sense to keep both running.
Marked as Best Answer.
Solution
Accepted by topic author Klelund
September 2015

Re: Keywords and google shopping

[ Edited ]
Top Contributor
# 4
Top Contributor


yes, product-listing-ads can show up simultaneously alongside normal text-ads.

 

pausing campaigns might be needed to prevent self-competition; for example,
when the same (merchant-center feed) items exist within multiple campaigns --
such as during the transition from a regular-product-listing-ads-campaign to
a shopping-campaign for product-listing-ads.

also, an individual product can be bid on within a shopping-campaign;
a group could conceivably contain one item -- this would be separate
and apart from any text-ads.

otherwise, a product-listing-ads specialist at adwords might be contacted
to look directly into the account to help verify that the campaign's details
are aligned with your bid strategies and advertising budget and goals.