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Item requires a GTIN

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

After out latest feed update we have received a load of disapprovals for 'Item requires a GTIN'

 

 

the specifications state: You need to submit a value for the 'brand' attribute, plus a value for either the 'gtin' or mpn' attribute

 

These items have a brand and mpn and have always therefore been approved

 

nothing has changed but they are now dissaproved

 

what can we do/

 

 

1 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by Emmanuel F (Top Contributor)
August

Item requires a GTIN

Top Contributor
# 2
Top Contributor

If products have a GTIN you need to have the GTIN in the feed. Google uses this to discover when multiple merchants are selling the exact same product.

 

This type of disapproval usually happens when another merchant has started listing GTINs in their feed for the same products as yours. Google therefore knows the GTIN exists, and to produce better Google Shopping results you need GTINs in your feed as well.

 

 

View solution in original post

Marked as Best Answer.
Solution
Accepted by Emmanuel F (Top Contributor)
August

Item requires a GTIN

Top Contributor
# 2
Top Contributor

If products have a GTIN you need to have the GTIN in the feed. Google uses this to discover when multiple merchants are selling the exact same product.

 

This type of disapproval usually happens when another merchant has started listing GTINs in their feed for the same products as yours. Google therefore knows the GTIN exists, and to produce better Google Shopping results you need GTINs in your feed as well.

 

 

Item requires a GTIN

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Thanks Rob, I've checked a few out and you are correct.