Item on Google Shopping Available from multiple stores
Many times when searching on Google for a specific item it will come up as available from 5+ stores etc. How can I make sure my clients items show up as a separate listing, and if it gets combined how to ensure that I get the top spot?
Item on Google Shopping Available from multiple stores[ Edited ]
April 2017 - last edited April 2017
(1) the 5+stores is usually a compare-prices grouping.
compare-prices groupings are usually created automatically and dynamically, by
google and depend mainly on the validity and accuracy of all global-trade-data
(brand, gtin, mpn) that have been assigned by the manufacturer, to the exact,
physical, item-offer -- being sold by multiple merchants -- and are typically
stamped on the product, at the factory, by the manufacturer.
submitting invalid or inaccurate global-trade-data is a policy violation
and grounds for items to be removed from all listings or disapproved.
compare-prices groups may also be determined by a user's behavior --
sometimes, long-tail search-terms or certain feature-selections on
google-shopping, may cause an item to be automatically called-out
from among compare-prices, on occasion, by google's algorithms.
first, inspect the physical in stock inventory item for exact global-trade-data.
then, click on the compare-prices link, scroll-down to near the bottom of
the compare-prices (product) page and carefully inspect the details section --
to verify the group-item matches the exact, specific, physical item being sold.
then, click on that item's title, under the products-list-tab, within
the merchant-center-account, and inspect all submitted data --
especially the manufacturer's global-trade-data (brand, gtin, mpn).
generally, the brand, part-number (mpn), and gtin -- must, all, match the data
being submitted, exactly, to be considered for a compare-prices product-group.
note that if part-number is not listed, then mpn cannot be submitted, at all.
the global-trade-data (mpn, gtin, and brand) values should be assigned by
the manufacturer and be identical for all merchants submitting that item --
the physical item, in inventory, and the brand-manufacturer, must also be
identical to what is being submitted by others.
to help an item be called-out among the group, be certain all feature-related
attributes are being submitted and are accurate for the exact physical item --
such as size, color, material, pattern, item_group_id, etc.
also, check both the title and description to be certain the information is
accurate and for the physical item and only contains information related
to the physical item; avoiding manufacturer-supplied titles and descriptions,
in favor of describing the physical item or any of the item's unique physical
characteristics may also help.
that said, compare-prices and other similar groupings are
otherwise purely at google's discretion and google has yet
to publish any exact criteria for such automated groups.
currently, shopping-ad policies, for submitting data and images, apply to the
exact item-offer being sold and shipped to consumers -- following the policies
may help avoid disapproval or removal from the auctions; however, merchants
cannot force an item to be included or excluded from any such groupings.
(2) top-spot among the group mainly depends on both the bid and quality factors.