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Is a shopping campaign required ?

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# 1
Visitor ✭ ✭ ✭

Hello 

I would like to know if a shopping campaign in Adwords is required if we want to show up our products within the data feed ?

 

I mean is it sufficient to upload the data feed in the Merchant Center or do we absolutely need to create a Shopping Campaign 

 

Thanks in advance 

 

AZ

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Marked as Best Answer.
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Accepted by topic author Adel Z
September 2015

Re: Is a shopping campaign required ?

[ Edited ]
Top Contributor Alumni
# 2
Top Contributor Alumni

Hi Adel,

A Shopping Campaign is a requirement in order for your items to be shown in
Google Shopping results.

 

https://support.google.com/merchants/answer/2660968?hl=en-GB&vid=1-635752540216050017-64605088792572...

This will involve linking both your Google Merchant Center & AdWords
accounts, creating a Shopping Campaign, with the usual settings, Daily
Budget CPC etc..

 

https://support.google.com/merchants/answer/6159060?hl=en-GB


Tom

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Adel Z
September 2015

Re: Is a shopping campaign required ?

[ Edited ]
Top Contributor Alumni
# 2
Top Contributor Alumni

Hi Adel,

A Shopping Campaign is a requirement in order for your items to be shown in
Google Shopping results.

 

https://support.google.com/merchants/answer/2660968?hl=en-GB&vid=1-635752540216050017-64605088792572...

This will involve linking both your Google Merchant Center & AdWords
accounts, creating a Shopping Campaign, with the usual settings, Daily
Budget CPC etc..

 

https://support.google.com/merchants/answer/6159060?hl=en-GB


Tom

Re: Is a shopping campaign required ?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Many thanks Tom