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Is Google Shopping cheaper

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# 1
Visitor ✭ ✭ ✭

If I am already advertising on Adwords, do I have to advertise on Google Shopping? Have anyone experienced lower cost of advertising on Google Shopping? 

 

Kapila

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Marked as Best Answer.
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Accepted by topic author Kapila W
September 2015

Re: Is Google Shopping cheaper

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
If you are already advertising you dont need to however if you have an ecommerce website and you need more conversion then you can opt for one
Benefits of using Shopping campaigns for your Product Listing Ads

Retail-centric campaign management: Browse your product inventory directly in AdWords and create product groups for the items you want to bid on. For example, if you sell women’s shoes, you can see all the types of shoes in your data feed, and create campaigns for the types of shoes you want to promote.
Powerful reporting: See how your products are performing at any level of granularity you want. For example, you can see how many clicks a particular brand of high-heeled shoes got just by filtering your products view -- no new product groups needed.
Competitive data and advanced optimization: Use benchmarking data to get insights into your competitive landscape. Identify growth opportunities with impression share data and the Bid Simulator tool. For example, see how other advertisers’ ads for similar high-heeled shoes perform, and adjust your bid to remain competitive (this data is aggregated and averaged, so all performance data is anonymous).

And the cost for shopping campaign is charged on cost per click basis so depending upon your requirement and products the budget can be calculated

To know more on shopping campaign follow the link below \
https://support.google.com/adwords/answer/3455564?hl=en

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Re: Is Google Shopping cheaper

Follower ✭ ✭ ✭
# 2
Follower ✭ ✭ ✭
Hi Kapila,

In answer to your first question, no you do not have to advertise on Google Shopping, but it is recommended.

In some of our accounts we have seen lower cost per clicks, but more importantly, we tend to see a higher conversion rate and ROI from Shopping Campaigns compared with standard search campaigns.

I hope that answers your questions Smiley Happy

Kate
Marked as Best Answer.
Solution
Accepted by topic author Kapila W
September 2015

Re: Is Google Shopping cheaper

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
If you are already advertising you dont need to however if you have an ecommerce website and you need more conversion then you can opt for one
Benefits of using Shopping campaigns for your Product Listing Ads

Retail-centric campaign management: Browse your product inventory directly in AdWords and create product groups for the items you want to bid on. For example, if you sell women’s shoes, you can see all the types of shoes in your data feed, and create campaigns for the types of shoes you want to promote.
Powerful reporting: See how your products are performing at any level of granularity you want. For example, you can see how many clicks a particular brand of high-heeled shoes got just by filtering your products view -- no new product groups needed.
Competitive data and advanced optimization: Use benchmarking data to get insights into your competitive landscape. Identify growth opportunities with impression share data and the Bid Simulator tool. For example, see how other advertisers’ ads for similar high-heeled shoes perform, and adjust your bid to remain competitive (this data is aggregated and averaged, so all performance data is anonymous).

And the cost for shopping campaign is charged on cost per click basis so depending upon your requirement and products the budget can be calculated

To know more on shopping campaign follow the link below \
https://support.google.com/adwords/answer/3455564?hl=en