AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

Ads
4K members online now
4K members online now
For questions related to Google Shopping and Merchant Center. Learn to optimize your Shopping ads
Guide Me
star_border
Reply

Is CPC affected by preventing unproductive impressions with negative key words.

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Typical searches for any of my 6 products results in 2 to 4 of my ads being displayed at the top of search pages.  Buyers have zero interest in the 'wrong' products.   It would be easy limit each product search to the single correct ad with negative key words.  Would this improve CPC ?   . . . eliminating unproductive impressions for every search ?

1 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author Steve B
May 2017

Is CPC affected by preventing unproductive impressions with negative key words.

Top Contributor
# 2
Top Contributor

Yes, It will.

 

It will help in increasing the CTR which in return will improve the expected CTR(Most important factor to improve the QS).

 

Better the QS, lesser CPC bid will be needed to retain the same ad position.


Regards
Archit, AdWords Top Contributor, Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer.’

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Steve B
May 2017

Is CPC affected by preventing unproductive impressions with negative key words.

Top Contributor
# 2
Top Contributor

Yes, It will.

 

It will help in increasing the CTR which in return will improve the expected CTR(Most important factor to improve the QS).

 

Better the QS, lesser CPC bid will be needed to retain the same ad position.


Regards
Archit, AdWords Top Contributor, Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer.’