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Invalid color name in attribute: color - Google Shopping

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi All, 


We have been using multi-colored as a color attribute for years. Getting error today that it is invalid? Is anyone else seeing this? Thanks

2 Expert replyverified_user

Re: Invalid color name in attribute: color - Google Shopping

[ Edited ]
Top Contributor
# 2
Top Contributor

a valid color should simply be a single standard color
name for the most dominant color of the item-offer.

for example, an onyx ring might have a color value of simply:

up to three dominate colors may be submitted -- separated by slashes;
for example, a turquoise and onyx ring with a gold band might use a
color value of:

for example, a perl ring with a silver band:

only one value is allowed for variant attributes --
for color, up to three slash-separated standard
color names is consider one, single, value.

submitting multi-colored or other invalid values
for the color attribute has been a violation of the
policies for quite some time.

any descriptive values such as various, variety, see image,
none, multi, see our site, n/a, etc., are simply not allowed.


there are also related image_link policies for color.


there are additional item_group_id policies if the

item is one among a group of submitted variants.

google's automated policy detection systems may
change or improve over time -- so, issues that were
not flagged historically may be flagged in the future;
generally, always hand-inspect all submitted data
and the website link landing-pages against all the
current rules and policies.


see also

Invalid color name in attribute: color - Google Shopping

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

What about Multicolor? One word

Invalid color name in attribute: color - Google Shopping

Top Contributor
# 4
Top Contributor

For multicolor use the main color and or up to 3 different colors separated by a slash where the first color is the primary. More info :


For new questions, please create a new thread as each merchant will have different even if the topic is the same answers here :


Hope this helps. 

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