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Invalid Price attribute in Google Merchants

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# 1
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Under Item Errors, we have 1,000+ products that are flagged as missing a price. We are missing prices on these items because they are currently out of stock and our e-commerce store switches the price to zero to prevent items from being sold.


In order for us to successfully submit our list to Google Merchants do we need to delete these products? Is there another way around this issue?

1 Expert replyverified_user

Re: Invalid Price attribute in Google Merchants

[ Edited ]
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# 2
Top Contributor

such items would likely need to be deleted --
and the data (feed) resubmitted, immediately
after any such change to the website.

if the original price can be kept, then, alternatively,
the availability attribute might be changed to an
out of stock status and the data (feed) resubmitted
immediately after such stock outages; or, metadata
rich-snippets might be used as a temporary stopgap
until the feed could be updated and resubmitted.

however, zero-priced items are never allowed.


the price submitted, the price for the item on the landing-page,

and the default add-to-cart price to actually purchase the item,

must all match exactly, at all times, for all users.

stock availability must match physical inventory,
the website landing-page information, and what
has been submitted to google, at all times.

both price mismatches and (stock) availability mismatches
are policy violations -- and either can result in disapproval
or (permanent) suspension from the program, at any time.