AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

1.7K members online now
For questions related to Google Shopping and Merchant Center. Learn to optimize your Shopping ads
Guide Me

Invalid GTIN value

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I am getting an Invalid GTIN value error on my products even though the product feed has GTIN values for each product.

1 Expert replyverified_user

Invalid GTIN value

[ Edited ]
Top Contributor
# 2
Top Contributor

be certain that a valid gtin bar-code has been stamped on the product,
at the factory, by the manufacturer, the digits are exactly accurate and
are below a valid bar-code, were purchased from and assigned by gs1,
gs1 can verify the ownership/license back to a specific manufacturer,

the brand value being submitted aligns with the gs1 ownership details,
and the values being used are valid and designed for global-trade --
that is, the exact, specific, product is currently being sold by,
and is in the physical inventory of, multiple retail merchants.

generally, self-assigned global-trade-data is not allowed.

otherwise, do not submit any such global-trade-data -- do not submit
any gtin, do not submit any brand, do not submit any mpn, and submit
the identifier_exists attribute with a value of no for all such items.

otherwise, google may be contacted directly.

see also