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International Google Shopping

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# 1
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Hey everyone! I have a question about setting up feeds in Google Merchant for International Shopping. I work for a company who ships their product to US, UK, CA and EU countries. We use BigCommerce as the e-commerce platform of our website. On BigCommerce dashboard, I can easily integrate a shopping feed from BigCommerce and choosing the country that we market to then it will give me a link to copy and paste to the Google Merchant Center we manage. I have done it for US Shopping feed, but my question now, would that data feed be enough to show to users when searching from different Google datacenters(i.e., Or should I create another data shopping feed, say for example, specifically choosing Spain as the new country and getting that feed and adding it on Google Merchant center to show our products on


I'd appreciate if I can get clarity on this. Thanks!



1 Expert replyverified_user

Re: International Google Shopping

[ Edited ]
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# 2
Top Contributor

anyone from around the world may search for any
items in any of google's target-country domains --
there is nothing required and nothing that needs to
be done for that to happen.

however, to show items within the separate google-shopping
domains (data-centers) requires a separate landing-page and
a separate feed that both conform to the rules and policies of
that specific target-country, and a corresponding bid.

google-merchant-center does not support all countries --
currently supported target-countries are here:

also, countries that support product-listing-ads do not

necessarily have a separate google-shopping domain.

the same feed (data) cannot be used for more than one target-county --
that is not allowed and will typically result in all items being unlisted,
removed, rejected, the site disapproved or account suspended.

a new feed must be registered for each target country.

however, simply registering and creating a separate feed is not enough.

the same link landing-page usually cannot be used for more than one country --
landing-page language, price, and currency, must reflect the target-country.

the same e-commerce checkout usually cannot be used for more than one country --
the price and currency information must adhere to the policies of that country.

when registering the data-feed file for a specific target-country --
the pull-down list of countries (and the one you select) determines:
(1) which target-country rules and policies you must follow
on your site, in your feed, for e-commerce transactions, and
with respect to the type of physical inventory items allowed;
and (2) which google (shopping) target-country
domain your submitted feed items may be listed.

generally, there are price, id, shipping, tax, delivery, customs, currency,
language, product category, payment, and product-listing-ad, requirements
per target-country -- on the website, in the feed, and for e-commerce.

typically, the website and e-commerce must first be changed to accommodate
the rules, policies, and guidelines of a target-country; then, (using the updated
website information), a different feed is created and changed to accommodate
all rules and requirements of the selected (registered) target-country.


generally, google does not allow (the results from) automated machine

language translation or real-time rate-currency conversion within the

submitted data or on the website.

also importantly, the registered target-country landing-page must be universal;
for example, if the target-country's required currency is euros, then, the price
on the website's link landing-page must show exactly the same information --
regardless of where the user might be physically located.

if the submitted data or website is being handled by a third-party
then, the best likely course is to contact the third-party support
organization to help with the details -- for example, in this case,
bigcommerce support.