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International Google Shopping feeds

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭
I'm looking to expand our interests into the European shopping feeds and to this end I have setup several more feeds using our account to advertise into the French, German and other Google shopping sites.
 
It 'looks' like the feed has been accepted and 99% of the items have been indexed, but I can't seem to find these when I look on google.fr shopping side.
 
Not sure if this is an issue on my side or if I've done something wrong.
1 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author LilliputDirect
September 2015

Re: International Google Shopping feeds

[ Edited ]
Top Contributor
# 2
Top Contributor


the bid and quality factors determine outcomes in the ad auctions.

 

anyone from around the world may search for any
items in any of google's target-country domains --
there is nothing required for this to happen.

 

however, if an individual country is targeted then, there are

distinct requirements for the submitted data (feed) and site.

when registering the data-feed for a specific target-country, the
pull-down list of countries relates to (1) which target-country
rules and policies must be followed within the feed and on the
website; and (2) which google (shopping) target-country domain
the items may be listed.

first, be certain that each item has a unique id value, per target-country; e.g.
abc123uk
abc123fr
abc123gr
id values must be unique per item, per target-country.

otherwise, if there are identical id values for the same physical inventory
item, across target-countries, each item will eventually overlay the other.

also, be certain each item has a unique landing-page for the target-country;
the same link landing-page (value) cannot be used be used for more than one
target-country -- for example, the landing-page cannot be responsive based
on the user's location, ip-address, or any other user-specific information --
and automatic currency-rate or automated language translation are generally
not allowed and will cause items not to be listed and eventually disapproved
or, the entire account suspended, at any time.

 

be certain that the feed and link landing-page adhere

to the specific target-country requirements -- such as,

the language and price currency requirements.


a link landing-page must show the same, exact, information,
regardless of where a user is physically located -- and google
must be able to crawl the page, at all times, from any location.

generally, the same feed and the same landing-page
cannot be used for more than one target-country.

typically, the website and e-commerce must first be changed to accommodate
all rules, policies, and guidelines of a target-country; using the updated website
information, a different feed is created and changed to accommodate the (feed)

rules and requirements of the selected (registered) target-country.

then, be certain that each target-country has a separate shopping-campaign,
each product-group in each campaign has been assigned a competitive bid,
and the budgets can support the bids.

also, searching for your own items can result in the items being
removed from the auctions; generally, use the ad-preview-tool or
the statistics within the account to verify items are being seen --
rather than self-searches.

otherwise, a support-specialist may be contacted directly.

see also
https://support.google.com/merchants/answer/160637
https://support.google.com/adwords/answer/3455481

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author LilliputDirect
September 2015

Re: International Google Shopping feeds

[ Edited ]
Top Contributor
# 2
Top Contributor


the bid and quality factors determine outcomes in the ad auctions.

 

anyone from around the world may search for any
items in any of google's target-country domains --
there is nothing required for this to happen.

 

however, if an individual country is targeted then, there are

distinct requirements for the submitted data (feed) and site.

when registering the data-feed for a specific target-country, the
pull-down list of countries relates to (1) which target-country
rules and policies must be followed within the feed and on the
website; and (2) which google (shopping) target-country domain
the items may be listed.

first, be certain that each item has a unique id value, per target-country; e.g.
abc123uk
abc123fr
abc123gr
id values must be unique per item, per target-country.

otherwise, if there are identical id values for the same physical inventory
item, across target-countries, each item will eventually overlay the other.

also, be certain each item has a unique landing-page for the target-country;
the same link landing-page (value) cannot be used be used for more than one
target-country -- for example, the landing-page cannot be responsive based
on the user's location, ip-address, or any other user-specific information --
and automatic currency-rate or automated language translation are generally
not allowed and will cause items not to be listed and eventually disapproved
or, the entire account suspended, at any time.

 

be certain that the feed and link landing-page adhere

to the specific target-country requirements -- such as,

the language and price currency requirements.


a link landing-page must show the same, exact, information,
regardless of where a user is physically located -- and google
must be able to crawl the page, at all times, from any location.

generally, the same feed and the same landing-page
cannot be used for more than one target-country.

typically, the website and e-commerce must first be changed to accommodate
all rules, policies, and guidelines of a target-country; using the updated website
information, a different feed is created and changed to accommodate the (feed)

rules and requirements of the selected (registered) target-country.

then, be certain that each target-country has a separate shopping-campaign,
each product-group in each campaign has been assigned a competitive bid,
and the budgets can support the bids.

also, searching for your own items can result in the items being
removed from the auctions; generally, use the ad-preview-tool or
the statistics within the account to verify items are being seen --
rather than self-searches.

otherwise, a support-specialist may be contacted directly.

see also
https://support.google.com/merchants/answer/160637
https://support.google.com/adwords/answer/3455481

Re: International Google Shopping feeds

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
"be certain that each target-country has a separate shopping-campaign,
each product-group in each campaign has been assigned a competitive bid,
and the budgets can support the bids."

And THIS is where I was going wrong. I only had one campaign for my UK items but not any further campaigns available for the other feeds.

Thanks for your assistance with this.