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Influence of product type in Google shopping feed

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Does anybody know what the influence is of "product type" in the Google shopping feeds? We use product categories from our shop to fill the "product type" in the shopping feed. When this is changed, i see that my products are not shown on the keywords it used to appear. For example: when the "product type" is CAR en i changed it to "birthday gift". The product will appear when i search for Birthday gift but not when i search for CAR.

 

I use the right word in the title and the description.

 

Can anybody help me?

 

Tanx.

1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author John B
September 2015

Re: Influence of product type in Google shopping feed

Explorer ✭ ✭ ☆
# 2
Explorer ✭ ✭ ☆
Hi John,

Product type is the equivalent to product category in Google Feed.

This attribute also indicates the category of the product being submitted, but you can provide your own classification. Unlike the 'Google product category', you can include more than one 'product type' attribute value if products apply to more than one category. Please include the full category string. For example, if your products belong in Refrigerators list the full string: Home & Garden > Kitchen & Dining > Kitchen Appliances > Refrigerators. You must use " > " as a separator, including a space before and after the symbol.

You can use google_product_category values in place of product_type.
https://support.google.com/merchants/answer/188494?hl=en

Hope I helped you.

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author John B
September 2015

Re: Influence of product type in Google shopping feed

Explorer ✭ ✭ ☆
# 2
Explorer ✭ ✭ ☆
Hi John,

Product type is the equivalent to product category in Google Feed.

This attribute also indicates the category of the product being submitted, but you can provide your own classification. Unlike the 'Google product category', you can include more than one 'product type' attribute value if products apply to more than one category. Please include the full category string. For example, if your products belong in Refrigerators list the full string: Home & Garden > Kitchen & Dining > Kitchen Appliances > Refrigerators. You must use " > " as a separator, including a space before and after the symbol.

You can use google_product_category values in place of product_type.
https://support.google.com/merchants/answer/188494?hl=en

Hope I helped you.

Re: Influence of product type in Google shopping feed

[ Edited ]
Top Contributor Alumni
# 3
Top Contributor Alumni

Hi @John B

Product_Type was once used similarly to the now new attribute
Google_Product_Category. This being a way to filter results by selecting
from the side menu the most relevant category for your search.

It is now most commonly used now for you, the company, to create filters
within your Shopping Campaigns. By using the same product_type for one
particular group of items allows you to select this from your Shopping
Campaign products and create a Product Group for this subset of items.
Allowing for a different CPC etc to be set.

The importance of the Product_type attribute may not be as it once was,
however, should hold valuable, relevant information to the item in
question. This will increase the quality and relevancy of your item in
results.

Tom

Re: Influence of product type in Google shopping feed

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭
HI Virendra en Tom,

Both tanx for the answer. This is something i can work with!